Page 103 - The Voice of Authority

chapter 5

Is It Consistent?

Some people may doubt what you say,
but they will always believe what you
do.
—Anonymous

arents understand the dilemma that inconsistency
presents to their children. Thus, the saying, “Do as
PI say—not as I do.” Spouses who say “I love you” but
fail to spend time with their mate end up in divorce court.
Celebrities who say they appreciate their fans but never
make themselves accessible to them eventually see their
popularity wane.
Customers and employees experience the same disen-
chantment when they see inconsistencies in the workplace.
As the old saying goes, you can’t not communicate—by
words, action, or silence. You communicate by

the policies you enforce and the ones you ignore.
the behavior you reward and the behavior you pe-
nalize.
what you allow work time for and what you don’t.
where you spend your money and where you don’t.

Is It Consistent? 91

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