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THE WHY OF WORK

        Leaders as Models

        People say that charity begins at home. The same is true for
        meaning. To become a leader who shapes and creates mean-
        ing for others, start with a personal meaning audit:


        • • How do I feel about my work?
        • • What aspects of my job are the most meaningful to me?
        • • What am I trying to accomplish that feels connected to
           a greater good I value?
        • • Which of the seven drivers of meaning matters most to
           me?
        • • Which of the seven drivers of meaning could I invest in
           to make a difference in how I experience my job?
        • • What could I do in the next 30 to 90 days to help myself
           and my employees find more meaning in our work?


          A leader’s small meaning-promoting acts can enhance a
        sense of personal meaning. When budget cuts at one com-
        pany meant eliminating snacks at corporate off-sites, the top
        executive personally baked cookies to pass around at the
        next retreat. In another company, a leader wrote personal
        thank-you notes to those who made unique contributions to
        a product or customer success. Another executive observed
        special events (birthdays, work anniversaries, children’s grad-
        uations, funerals) with personal cards or notes. Another wrote
        gratitude letters to employees’ significant others (spouses,
        partners, children, parents) to personally acknowledge the
        employees’ good works. Such small and simple actions sig-
        nal a sense of sharing values and of valuing employees. This
        is not to suggest in any way that a leader has to be every
        employee’s best friend or that pragmatic financial issues be




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