Page 289 - How Great Leaders Build Abundant Organizations That Win

A PPENDIX

LEADERSHIP CHALLENGES AND ACTIONS
AS MEANING MAKERS

Leadership Identity Challenge

With rapid technological, demographic, political, and social change, orga-
nizations scramble to align employee strengths into a coherent organization
identity that responds to evolving customer and societal requirements. Great
leaders help individuals align their personal strengths with the organization
identity (firm brand) and with customer expectations.

Summary: Leadership Actions to Build an Identity
• • Help employees become more aware of their signature strengths through
assessment, conversation, observation, and assignment
• • Define your organization’s required strengths (or capabilities) by doing a
capability audit
• • Make sure that employees’ strengths serve the organizational capabilities
they are hired to build
• • Define your key customers and investors and determine their expectations
of you
• • Connect the identity of the individuals and organizations to the customers
they serve, building on strengths that strengthen others.

Leadership Purpose Challenge

In a world of information overload and centrifugal goals, employees and orga-
nizations often spin away from their basic sense of purpose and direction.
Great leaders recognize what motivates employees, match employee motiva-
tors to organization purposes,and help employees prioritize work that matters
most.

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