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THE WHY OF WORK


           15 to 44, directly and indirectly affecting employee costs.
           People seem to be losing touch with their strengths as
           more lives are dominated by weaknesses with a focus on
           what is wrong.
        2. Increased concern for environmental demands, social
           responsibility, organization purpose, and individual
           motivation. Scholars estimate that humans currently
           consume 30 percent more resources than the earth can
           produce.  Between 1961 and 2006, human demand
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           on the biosphere more than doubled. These demands
           threaten habitats, air quality, and climate stability. For
           example, between 1961 and 2001, the consumption of
           fossil fuels (coal, oil, gas) increased by almost 700 per-
           cent. At present rates of consumption, we could run out
           of these fuels in the next 25 years.  In part because of
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           their poor handling of environmental concerns, many
           social institutions face waning stakeholder respect.
           Institutional cynicism runs high in political, business,
           educational, and religious settings. People distrust
           organizations they believe do little to protect the earth or
           serve its poorest inhabitants.  More than three-quarters
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           (79 percent) of the world’s most admired companies
           have seen their reputation decline in recent years.
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           Eroding corporate reputation, increased institutional
           cynicism, and poor records on environmental responsi-
           bility underlie this loss, alienating many high-potential
           employees.
        3. Increased complexity of work. Technology, globaliza-
           tion, and demographics all add to the complexity of the
           workplace. With technological advances, the half-life
           of knowledge has shortened. The Internet has newly
           become the standard source of information, with 60


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