Page 72 - How Great Leaders Build Abundant Organizations That Win

CH A P T ER 3

What Am I Known

For? (Identity)

LEADERSHIP IDENTITY CHALLENGE

With rapid technological, demographic, political, and social change,
organizations scramble to align employee strengths into a coher-
ent organization identity that responds to evolving customer and
societal requirements. Great leaders help individuals align their
personal strengths with the organization identity (firm brand) and
with customer expectations.

ason Bourne is on the run (hear the insistent beat
of the background music). Although struggling to
clear a fog of amnesia about his history, he has not
forgotten how to fight bad guys, break into Swiss
banks, blow up cars, perform emergency medical
Jprocedures, gain the trust of wary women, or speak
Russian, although he has no idea where he learned these
things or why he needed to know them. Haunted by violent

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