Page 77 - How Great Leaders Build Abundant Organizations That Win

THE WHY OF WORK

FIGURE 3.1 Melding Individual, Organization, and Customer Identity

1 3 2
Define personal Match individual Define organization
identity (strengths) identity (capability)
to organization

5
Match individual
and organization
identity to
customer and
investor
expectations

4
Segment and determine
customer and investor
expectations

4. Determine customer and investor expectations.
5. Connect both personal and organizational identities
with the needs of customers and investors.

We’ll look at these five steps in more detail.

1. Help Employees Define and Grow
Their Personal Strengths

How does a leader help someone identify and build personal
strengths? If deficit thinking focuses us on what is missing,

58