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Contents

Preface xxiii
Acknowledgments xxix
About the Author xxxiii
Chapter 1 ■ The Importance of Green IT 1

The Growing Significance of Green IT and
Green Data Centers 4
All Companies Can Take Basic Steps
Toward Green IT 10 ptg
1. Communicate Green IT Plans and Appoint an
Energy Czar 10
2. Consolidate and Virtualize 11
3. Install Energy-Efficient Cooling Units 11
4. Measure and Optimize 11
5. Implement Efficient Applications and Deduplicate Data 12
6. Make Use of Rebates and Incentives 13
What This Book Covers 14

Chapter 2 ■ The Basics of Green IT 15
Organizational Issues in Addressing the Problem 17
The Future of Regulations as External Factors
for Change 18
Overall Motivation for Executives to Move to
Green Data Centers 18
Product End of Life, Asset Disposal, Procurement Policies,
Supply-Chain Issues 19

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