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Contents xv

Chapter 4 ■ The Government’s Role—Regulation and
EPA Activity 55

Regulating Greenhouse Gases 55
Role of the EPA 58
The EPA’s Estimates on Energy Use in
Data Centers Through 2011 59
EPA Incentives and Voluntary Programs to
Promote Energy Efficiency 60
EPA Recommendations on Ways to Promote Data Center
Energy Efficiency 62
IT Company Support of Government Regulation 66
Educational Institutions and Government Regulation 66
Chapter Summary and Conclusions 67
Chapter 5 ■ The Magic of “Incentive”—The Role of
Electric Utilities 69

The Significant Role of Electric Utilities and IT Energy ptg
Ratings in Green IT 70
PG&E Led Utility Energy-Efficiency Coalition 71
PG&E Energy-Efficiency Program 72
Example of Energy Utility Rate Case Incentives 73
Using Utility Rebates to Minimize Energy Costs in the
Data Center 74
The Incentive for Utilities 74
Available Incentive Programs 74
Power Company Incentives for Companies to
Go Green 77
Energy-Efficiency Ratings for IT 78
Electronic Product Environmental Assessment Tool (EPEAT) 80
Energy Ratings for Data Centers 81
IT Vendors Help Lead the Charge 81
Reduce, Reuse, and Recycle 82
Telecommuting 83
Where’s It All Heading? 84