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Related Books of Interest
Reaching the Goal Eating the IT Elephant
How Managers Improve a Services Moving from Greenfield Development
Business Using Goldratt’s Theory of to Brownfield
Constraints by Richard Hopkins and
by John Arthur Ricketts Kevin Jenkins
ISBN: 0-13-233312-0 ISBN: 0-13-713012-0
“Excellent writing...a beautiful piece of work. Most conventional approaches to IT
I consider it one of the best books on TOC to development assume you’re building entirely
have emerged from outside my organization. new systems. Today, Greenfield develop-
In fact, I am so impressed that I’ve asked ment is a rarity. Nearly every project exists
John Ricketts to be my coauthor for a series in the context of existing, complex system
of books I plan to write on the concept of landscapes—often poorly documented and
ever-fl ourishing companies.” poorly understood. Now, two of IBM’s most ptg
—Eliyahu M. Goldratt, author of The Goal and experienced senior architects offer a new
founder of the Theory of Constraints (TOC) approach that is fully optimized for the unique
realities of Brownfield development.
Ricketts draws on Eli Goldratt’s Theory of
Constraints (TOC), one of this generation’s Richard Hopkins and Kevin Jenkins explain
most successful management methodolo- why accumulated business and IT complexity
gies...thoroughly adapting it to the needs of is the root cause of large-scale project failure
today’s professional, scientific, and technical and show how to overcome that complexity
services businesses. He reveals how to iden- “one bite of the elephant at a time.” You’ll
tify the surprising constraints that limit your learn how to manage every phase of the
organization’s performance, execute more Brownfield project, leveraging breakthrough
effectively within those constraints, and then collaboration, communication, and visualiza-
loosen or even eliminate them. tion tools—including Web 2.0, semantic
software engineering, model-driven
development and architecture, and even
virtual worlds.
Listen to the author’s podcast at:
ibmpressbooks.com/podcasts
Sign up for the monthly IBM Press newsletter at
ibmpressbooks/newsletters
