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The Greening of IT
50 How Companies Can Make a Difference for the Environment

efficiency, and measure and verify its green IT progress across the enter-
prise. The offerings for energy measurement included IBM Active
Energy Manager software to measure power usage of key elements of the
data center, from IT systems to chilling and air-conditioning units; an
expansion of IBM’s Energy Certificates program to 34 countries; and an
online energy assessment benchmark.
Since launching Project Big Green in May 2007, IBM has already
helped more than 2,000 clients implement green initiatives that have
helped to reduce cost and environmental impact. Additionally, IBM has
recycled more than one billion pounds of IT equipment removed from
clients’ data centers. “Clients today are looking for ways to measure their
green IT projects and have positive business results that can be docu-
mented and verified,” says Rich Lechner, vice president, Enterprise
Systems, IBM. “Today’s announcements, which are based on IBM’s
experience with thousands of clients, help them do just this as they
transform to a new enterprise data center.”

Energy Manager Software ptg
IBM Systems Director Active Energy Manager™ (AEM) tracks energy
consumption in data centers and helps customers monitor power usage
and make adjustments to improve efficiency and reduce costs. The new
software enables IT managers to control—even set caps on—their energy
use for servers, storage, and networking, as well as the air-conditioning
and power management systems that keep the data center running. The
software supports monitoring of devices that connect to select smart
power strips that provide power to multiple devices.
Additionally, the software can be used with equipment from facility
management providers. For example, the software can retrieve tempera-
ture and power information using SynapSense Corporation’s wireless
sensors, which can be located virtually anywhere in the data center. It
can also receive alerts and events related to power and cooling equip-
ment through interaction with Liebert SiteScan from Emerson Network
Power. The alerts can notify IT administrators about issues with facili-
ties equipment, such as overheating, low battery power on uninterrupt-
ible power supply batteries, or other conditions that might keep IT
equipment in a data center from running properly.