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3: Collaboration Is Key for Green IT 51

Global Significance of Energy-Efficiency Certificate
Program
To help clients benchmark and improve the efficiency of their IT
operations and reduce their environmental impact, IBM and Neuwing
Energy have expanded the Energy-Efficiency Certificate (EEC) program
to reach customers in 34 countries. This program enables clients to
measure their energy usage while earning energy-efficiency certificates
for reducing the energy used to run their data centers. The certificates
earned—based on energy-use reduction verified by a certified third-
party—provide a way for businesses to attain a certified measurement of
their energy use reduction, a key emerging business metric. The certifi-
cates can be traded for cash on the growing energy-efficiency certificate
market or otherwise retained to demonstrate reductions in energy use
and associated CO2 emissions.
In addition to the United States, Canada, and Mexico, clients in the
following countries can now apply for energy-efficiency certificates asso-
ciated with improvement in IT: Ireland, UK, France, Germany, Italy,
Spain, Belgium, Netherlands, Denmark, Portugal, Luxembourg, UAE, ptg
Saudi Arabia, Kuwait, Bahrain, Oman, Qatar, Egypt, Jordan, Pakistan,
India, China, Singapore, Malaysia, Indonesia, South Korea, Thailand,
Australia, New Zealand, Philippines, and Japan.
“Establishing a worldwide energy certificates program with the help
of IBM is important to clients around the globe who are dramatically
improving the efficiency of their infrastructures to meet their environ-
mental responsibility goals as opposed to simply buying renewable
energy certificates,” said Matthew Rosenblum, CEO and president,
Neuwing Energy. “This program gives clients the incentive to become
more efficient at the source and helps reduce energy costs at the same
time. We have already seen dramatic results from both utilities and
Fortune 500 companies as they start to understand how productive this
program is in keeping economic expansion growing while reducing
energy costs.”
IBM has applied for EEC to document energy savings in its data cen-
ter in Southbury, Connecticut. A data center thermal assessment was
completed in late 2007 using the Mobile Measurement Tool. The assess-
ment identified air flow modifications that allow the Southbury data
center to turn off 18 computer room air-conditioning systems while