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                                                                  Learning to Say No
                                   • Suggest a trade-off. If you explain that you’re willing to
                                     find some other way to contribute, you’ll underscore your
                                     goodwill. For example, if your boss suggests you do  85
                                     something and you’re convinced that you’re the wrong
                                     person to do it, explain your perceptions and suggest tak-
                                     ing on another task that you know needs to be done.
                                   • Don’t put off your decision. “Let me think it over ...” is
                                     probably the most common way for people to postpone
                                     an inevitable “no.” And it’s utterly unfair. Be courageous.
                                     If you know that you cannot or will not do something, be
                                     decisive and say it, then and there. Delaying a decision is
                                     only justified in intricate situations.

                               An Exercise
                               Make a list of current responsibilities to which you probably
                               should have said no. How might hindsight have made you do
                               things differently? Does this suggest any resolutions for the
                               future? One reminder: unfortunately, there are things
                               you’d probably like to say
                               no to that, for “political”   How Not to Take No
                               reasons, require a yes.           for an Answer
                                                            Of course, the opposite problem of
                               Dealing with Meetings        learning how to say no is getting oth-
                                                            ers to say yes.The solution is persist-
                               and Committees
                                                            ence.
                               “A meeting,” said one pun-     In sales, the single most common
                               dit, “is an event at which   reason for failure to close the deal is
                               the minutes are kept and     that the salesperson never asks for
                                                            the business.The seller tiptoes
                               the hours are lost.”
                                                            around the question, never coming
                                   The average executive
                                                            right out and asking the customer to
                               spends half of his or her
                                                            say yes. And, when the first response
                               week in meetings. Of this,   is no, even those salespeople who
                               about six hours’ worth,      bothered to ask tend to give up.
                               according to several stud-     You need to be able to say no and
                               ies, is rated as totally     mean it, but you may have to be per-
                               unnecessary. Yet, in many    sistent enough to get others to say
                                                            yes.
                               businesses, meetings have
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