Page 153 - Toyota Under Fire

TOYOT A UNDER FIRE

RECALL
ISSUE MYTH REALITY CAUSE
3. Electronic Electromagnetic This charge has been made No confirmed
throttle interference or against all car companies, problem
control software glitches and there has never been
system cause runaway evidence of a single case.
failure cars that will not Millions of hours of tests by
stop in a way Toyota in chambers that
peculiar to generate EMI and in real-
Toyota’s design. world tests in high-EMI areas
Has led to have never revealed a single
accidents and instance.
even deaths.

4. 2010 On slippery At speeds below 35 mph The soft-
Prius roads, brakes on slippery or bumpy sur- ware gov-
ABS can stop faces, a switch from re- erning the
prob- working, se- generative to ABS braking braking
lem verely affect- system causes the brake system
ing braking pedal to momentarily feel does not
performance. soft. There is no impact on provide
braking performance. proper
feel in
the brake
pedal.

How that tide turned, and how Toyota managed to turn the
recall crisis into an opportunity to improve the company, is the
topic of the next chapter.

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