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Strategy and Chapter

Information Systems 3

“Hey Cam, let’s get some lunch. I need to hear more about the new LiDAR
imaging we’re going to start offering,” says a well-dressed Alexis as she pops
into the development lab where Cam is closely watching an employee testing
a large quadcopter.
“Yeah, sure, I could use the break.”
“What’s that? Are you testing a new quad?”
“Um, well . . . yes. Mateo wanted to see if we could 3D-print our own drones.
We’re testing a new prototype we just finished building. It might be a lot cheaper
than buying them. But I’ve never built a drone before.”
“Wow. So, we’ve decided to get into the drone-making business?”
Cam motions to Alexis to move out into the hall so they can talk privately.
“Honestly, I hope not. But we’ll see how this turns out. We’re still trying to
figure out if it will save us enough money to make it worth our while.”
“Well, better you than me. They’ve got the right woman for the job!” Alexis
smiles and tries to keep the conversation light.
“Yeah, well, this project is the least of my worries.” Cam rolls her eyes and
looks sincerely frustrated.
“What do you mean?”
“Who are we?”
“What do you mean?” Alexis is a little taken aback.