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Figure 3-15 Q3-7 How Do Information Systems Provide Competitive Advantages? 133
ABC, Inc., Web Page to Select
a Contact from the Customer’s
Records

Figure 3-16 shows another feature of this system. On the right-hand side of this form, the
customer can request that ABC send email messages to the sender (the customer), the recipient,
and others as well. The customer can opt for ABC to send an email when the shipment is created
and when it has been delivered. In Figure 3-16, the user has provided three email addresses. The
customer wants all three addresses to receive delivery notification, but only the sender will receive
shipment notification. The customer can add a personal message as well. By adding this capability
to the shipment scheduling system, ABC has extended its product from a package-delivery service
to a package- and information-delivery service.
Figure 3-17 shows one other capability of this information system. It has generated a shipping
label, complete with bar code, for the user to print. By doing this, the company not only reduces

Figure 3-16
ABC, Inc., Web Page to Specify
Email Notification