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Chapter 8 Social Media Information Systems
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active revieW

Use this Active Review to verify that you understand the ideas measured for the four goals mentioned above. Describe the
and concepts that answer this chapter’s study questions. importance of making personal connections with users.

Q8-1 What is a social media information Q8-6 What is an enterprise social
system (SMIS)? network (ESN)?

Define social media, communities of practice, social media informa- Define enterprise social network (ESN) and describe the primary
tion systems, social media provider, and social networks. Name and goal of an ESN. Define Web 2.0 and Enterprise 2.0. Explain
describe three SMIS organizational roles. Explain the elements of each element of the SLATES model. Explain how changes in
Figure 8-3. In your own words, explain the nature of the five com- communication channels have changed the way organizations
ponents of SMIS for each of the three SMIS organizational roles. communicate with employees. Give an example of how an ESN
could benefit an organization. Define best practices and explain
Q8-2 How do SMIS advance how the ESN implementation best practices listed in Figure 8-13
organizational strategy? could improve adoption of the ESN.
Q8-7 How can organizations address
Summarize how social media contributes to sales and market-
ing, customer support, inbound logistics, outbound logistics, SMIS security concerns?
manufacturing and operations, and human resources. Name Name and describe two sources of SM risk. Describe the purpose
SM risks for each activity. Define social CRM, and crowdsourcing.
of an SM policy and summarize Intel’s guiding principles. Describe
an SM mistake, other than one in this text, and explain the wise
Q8-3 How do SMIS increase social capital? response to it. Name four sources of problems of UGC; name three
Define capital, human capital, and social capital. Explain four ways possible responses and give the advantages and disadvantages
that social capital adds value. Name three factors that determine of each. Explain how internal use of social media can create
social capital and explain how “they are more multiplicative risks to information security, organizational liability, and employee
than additive.” Define influencer and describe how you could use productivity.
social media to increase the number and strength of your social Q8-8 2026?
relationships.
Describe ways in which the use of social media is changing
Q8-4 How do (some) companies earn today. Summarize possible management challenges when
revenue from social media? controlling employees in 2026. Describe the text’s suggested
response. How does the change in forms of address since the
Define monetize and describe why it’s difficult for social media 1960s indicate a change in the relationship of employees and
companies to generate revenue. Give examples of how social organizations to the business world? Explain the relationship of
media companies generate revenue from advertising and charg- the differences between crab and deer to this change.
ing for premium services. Define pay-per-click, conversion rate,
and freemium. Define ad blocking and explain how it hurts online Using your Knowledge
companies’ ability to generate revenue. Summarize how growth with priDe
in mobile devices affects revenue streams. Explain why concerns
about mobile devices limiting ad revenue are overreactions. This chapter has given you several important models for assess-
ing the PRIDE system’s social media program. You can apply
Q8-5 How do organizations develop an the components of SMIS to understand the commitment that
effective SMIS? Zev Friedman and developers must make. You can use organi-
zational strategy and social capital models to assess the desir-
Discuss why aligning the development of SMIS with the organi- ability of social media to companies that participate in PRIDE.
zation’s strategy is important. Describe the process of develop- You can also consider whether PRIDE might want to generate
ing an effective SMIS. List four common social media goals and revenue via a freemium model or by placing ads within the
describe why they are important. Define metrics, success metrics, application. You can help craft an effective social media strategy
and vanity metrics and give examples of metrics that could be for PRIDE and help Zev manage the risks of using social media.