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Chapter 8 Social Media Information Systems
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around Tlaquepaque, a 1980s-built shopping area modeled on and negative features of each. Make suggestions on
a Mexican city of the same name. ways they could be improved.
As with many tourist destinations, there are tensions. Pink
Jeep Tours runs daily trips of raucous tourists past vortices occu- 8-11. Repeat question 8-10 for another social media pro-
pied by meditating spiritual practitioners. With its Hollywood vider. As of this writing, possibilities include Twitter,
past, Sedona is home to many Los Angeles expatriates, and at LinkedIn, and Pinterest, but choose another social me-
the local health food store, it’s possible to see 50-something dia provider if you wish.
blond women wearing tight pants and jewel-studded, fresh- 8-12. The purpose of a Chamber of Commerce is to foster
from-Rodeo-Drive sandals fighting for the last pound of organic a healthy business climate for all of the businesses in
asparagus with aging male hippies shaking their white-gray the community. Given that purpose, your answers to
ponytails off the shoulders of their tie-dyed shirts. questions 8-10 and 8-11, and the knowledge of this
The emerging arts community wants to be serious; the chapter, develop a set of 7 to 10 guidelines for local
uptown jeep-riding tourists (see Figure 8-19) want to have businesses to consider when developing their social
fun with four-wheel thrills and margaritas (we hope in that media presence.
sequence). Hikers want to visit petroglyphs, while nature pre-
servers don’t want the locations of those sites to be known. 8-13. Sedona has quite a number of potentially conflict-
Those seeking spiritual guidance want enlightenment in silence, ing community groups. Explain three ways the
while the locals want to shut out everyone, just as long, that is, Chamber of Commerce can use social media to help
as their property values increase at a steady pace, year by year. manage conflict so as to maintain a healthy business
Meanwhile, the Learjets and Citations fly in and out carrying environment.
who-knows-who Hollywood celebrity from her home behind 8-14. Examine Figure 8-5, and state how the focus of each
the walls of Seven Canyons Resort. And businesses in town of the primary value chain activities pertains to the
want to have reliable, year-round revenue and not too much Chamber of Commerce. If one does not pertain, ex-
competition. plain why. In your answer, be clear about who the
Given all that, let’s suppose that the Sedona Chamber of Chamber’s customers are.
Commerce has just hired you as its first-ever manager of com-
munity social media. It wants you to provide advice and assis- 8-15. Given your answer to question 8-14 and considering
tance to local businesses in the development of their social your responsibility to manage the Chamber’s social
media sites, and it wants you to manage its own social media media presences, state how each applicable row of
presence as well. Figure 8-5 guides the social media sites you will create.
8-16. Using your answers to these questions, write a job de-
QUeStionS scription for yourself.
8-10. Search Facebook for Sedona, Arizona. Examine a vari- 8-17. Write a two-paragraph summary of this exercise
ety of Sedona-area pages you find. Using the knowl- that you could use to demonstrate your knowledge of
edge of this chapter and your personal social media the role of social media in commerce in a future job
experience, evaluate these pages and list several positive interview.

Figure 8-19
Pink Jeep Tours
Sources: © David Kroenke