Page 369 -
P. 369

Chapter 8  Social Media Information Systems
                368
                23.  eMarketer, “Mobile Ad Spend to Top $100 Billion Worldwide in 2016,   39.  Gene Marks, “Why Facebook Is in Decline,” Forbes, August
                   51% of Digital Market,” eMarketer.com, April 2, 2015 accessed May   19, 2013, accessed June 18, 2015, www.forbes.com/sites/
                   6, 2015, http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-  quickerbettertech/2013/08/19/why-facebook-is-in-decline/.
                   Billion-Worldwide-2016-51-of-Digital-Market/1012299.  40.  Andrew McAfee, “Enterprise 2.0, version 2.0,” AndrewMcAfee.
                24.  Cisco, “Cisco Visual Networking Index: Global Mobile Data Traffic   org, May 27, 2006, accessed May 5, 2015, http://andrewmcafee.
                   Forecast Update, 2014–2019,” Cisco.com, February 3, 2015,   org/2006/05/enterprise_20_version_20/.
                   accesssed May 6, 2015, www.cisco.com/c/en/us/solutions/collateral/  41.  Andrew McAfee, “Enterprise 2.0: The Dawn of Emergent
                   service-provider/visual-networking-index-vni/vni-forecast-qa.pdf.  Collaboration,” MIT Sloan Management Review, Spring 2006,
                25.  Ibid.                                               accessed May 5, 2015, http://sloanreview.mit.edu/article/
                26.  Marin Software, “Mobile Search Advertising Around The Globe: 2014   enterprise-the-dawn-of-emergent-collaboration.
                   Annual Report,” MarinSoftware.com, March 2014, accessed May 6,   42.  Yammer, “Empowering Employees for Improved Customer Service and
                   2015, www.marinsoftware.com/resources/whitepapers.    a Better Bottom Line,” Yammer.com, accessed June 25, 2014, https://
                27.  Facebook Inc., “Facebook Reports First Quarter 2015 Results,”   about.yammer.com/assets/Yammer-Case-Study-Red-Robin.pdf.
                   Facebook.com, April 22, 2015, accessed May 6, 2015, http://investor.  43.  Ibid.
                   fb.com/releasedetail.cfm?ReleaseID=908022.         44.  Ralph Paglia, “Social Media Employee Policy Examples from Over 100
                28.  Monetate, “Ecommerce Quarterly EQ4 2014: The Gift   Organizations,” July 3, 2010, Social Media Today, accessed May 7,
                   of Personalization,” Monetate.com, February 2015,     2015, http://socialmediatoday.com/ralphpaglia/141903/social-media-
                   accessed May 6, 2015, www.monetate.com/resources/     employee-policy-examples-over-100-companies-andorganizations.
                   research/#ufh-i-48179143-ecommerce-quarterly-q4-2014.  45.  “Intel Social Media Guidelines,” Intel, accessed May 7, 2015, www.intel.
                29.  Rex Santus, “Justin Bieber Dethroned as King of Instagram in Massive   com/content/www/us/en/legal/intel-social-media-guidelines.html.
                   Follower Purge,” Mashable, December 19, 2013, accessed April 2,   46.  Marissa Brassfield, “McDonald’s McDStories Twitter
                   2015, http://mashable.com/2014/12/19/instagram-purge.  Promotion Sparks Huge Backlash,” Foodista, last modified
                30.  Moovweb, “Android vs. iOS, Are iOS Shoppers More Valuable than   January 24, 2012, www.foodista.com/blog/2012/01/24/
                   Android Shoppers,” Moovweb.com, December 9, 2014, accessed May   mcdonalds-mcdstories-twitter-promotion-sparks-huge-backlash.
                   6, 2015, www.moovweb.com/blog/android-vs-ios.      47.  Bernhard Warner, “Nestlé’s ‘No Logo’ Policy Triggers
                31.  Jim Edwards, “Here’s the Vast Number of People Who Abandon   Facebook Revolt,” Social Media Influence, March 19,
                   Twitter That Dick Costolo Refuses to Talk About,” Business Insider,   2010, http://socialmediainfluence.com/2010/03/19/
                   February 6, 2014, accessed May 5, 2015, www.businessinsider.com/  nestles-no-logo-policy-triggers-facebook-revolt/.
                   number-of-users-who-abandon-twitter-2014-2.        48.  Cheryl Conner, “Who Wastes the Most Time at Work,” Forbes,
                32.  While a conversion is having someone take a desired action, as assisted   September 7, 2014, accessed May 7, 2015, www.forbes.com
                   social conversion is when social media helps the conversion take place.  /sites/cherylsnappconner/2013/09/07/
                33.  Sarah Perez, “Pinterest Goes After the Male Demographic with   who-wastes-the-most-time-at-work/.
                   Debut of New Search Filters,” TechCrunch, January 23, 2015,   49.  Jennifer Wolfe, “How Marketers Can Shape the Chief Digital Officer
                   accessed May 7, 2015, http://techcrunch.com/2015/01/23/  Role,” CMO.com, March 21, 2013, accessed May 7, 2015, www.cmo.
                   pinterest-goes-after-the-male-demographic-with-debut-of-new-search-filters.  com/articles/2013/3/20/how_marketers_can_shape.html.
                34.  Hilary Heino, “Social Media Demographics—Instagram,   50.  Mohit Kumar, “Apple Patches ‘Find My iPhone’ Vulnerability Which
                   Tumblr, and Pinterest,” Agile Impact, March 13,       May Caused Celebrities Photo Leak,” The Hacker News, September 4,
                   2014, accessed May 7, 2015, http://agileimpact.org/   2014, accessed April 24, 2015, http://thehackernews.com/2014/09/
                   social-media-demographics-instagram-tumblr-and-pinterest  apple-patches-find-my-iphone.html.
                35.  Cooper Smith, “LinkedIn May Not Be the Coolest Social Network, but   51.  Google, “Ads in Gmail,” Gmail Help, accessed April 26, 2015, https://
                   It’s Only Becoming More Valuable to Businesses,” Business Insider,   support.google.com/mail/answer/6603?hl=en.
                   May 1, 2014, accessed May 7, 2015, www.businessinsider.com/  52.  Lee Rainie, Sara Kiesler, Ruogu Kang, and Mary Madden, “Anonymity,
                   demographic-data-and-social-media-2014-2.             Privacy, and Security Online,” September 5, 2013, The Pew Research
                36.  Ibid.                                               Center, accessed April 26, 2015, www.pewinternet.org/2013/09/05/
                37.  CivicScience, “Social Media Now Equals TV Advertising in Influence   anonymity-privacy-and-security-online.
                   Power on Consumption Decisions,” CivicScience.com, September   53.  Olivia Oran and Gerry Shih, “Twitter Shares Soar in
                   2014, accessed May 5, 2015, https://civicscience.com/library/  Frenzied NYSE Debut,” Reuters, November 7, 2013, accessed
                   insightreports/social-media-equals-tv-advertising-in-influence-power-on-  May 7, 2015, www.reuters.com/article/2013/11/07/
                   consumption-decisions.                                us-twitter-ipo-idUSBRE99N1AE20131107.
                38.  Nicholas Jackson, “As MySpace Sells for $35 Million, a History of the   54.  Sedona Chamber of Commerce, accessed July 30, 2013, www.
                   Network’s Valuation,” The Atlantic, June 29, 2011, accessed June 18,   visitsedona.com/article/151.
                   2015, www.theatlantic.com/technology/archive/2011/06/as-myspace-  55.  Paul Greenberg, CRM at the Speed of Light, 4th ed. (New York:
                   sells-for-35-million-a-history-of-the-networks-valuation/241224/.  McGraw-Hill, 2010), p. 105.
   364   365   366   367   368   369   370   371   372   373   374