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Chapter 1  The Importance of MIS
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                          Q1-4              How Can You Use the Five-Component Model?

                                            The five-component model in Figure 1-7 can help guide your learning and thinking about IS, both
                                            now and in the future. To understand this framework better, first note in Figure 1-8 that these five
                                            components are symmetric. The outermost components, hardware and people, are both actors;
                                            they can  take actions. The software and  procedure components are both sets of instructions:
                                              Software is instructions for hardware, and procedures are instructions for people. Finally, data is
                                            the bridge between the computer side on the left and the human side on the right.
                                               Now, when we automate a business task, we take work that people are doing by following pro-
                                            cedures and move it so that computers will do that work, following instructions in software. Thus,
                                            the process of automation is a process of moving work from the right side of Figure 1-8 to the left.

                                            The Most Important Component—You

                                            You are part of every information system that you use. When you consider the five components of an
                                            information system, the last component, people, includes you. Your mind and your thinking are not
                                            merely a component of the information systems you use; they are the most important component.
                                               As you will learn later in this chapter, computer hardware and programs manipulate data, but no
                                            matter how much data they manipulate, it is still just data. It is only humans that produce informa-
                                            tion. When you take a set of data, say, a list of customer responses to a marketing campaign, that list,
                                            no matter if it was produced using 10,000 servers and Hadoop (Chapter 9), is still just data. It does
                                            not become information until you or some other human take it into your mind and are informed by it.
                                               Even if you have the largest computer farm in the world and even if you are processing that
                                            data with the most sophisticated programs, if you do not know what to do with the data those
                                            programs produce, you are wasting your time and money. The quality of your thinking is what
                                            determines the quality of the information that is produced.
                                               Substantial cognitive research has shown that although you cannot increase your basic IQ,
                                            you can dramatically increase the quality of your thinking. That is one reason we have emphasized
                                            the need for you to use and develop your abstract reasoning. The effectiveness of an IS depends on
                                            the abstract reasoning of the people who use it.

                                            All Components Must Work

                                            Information systems often encounter problems—despite our best efforts, they don’t work right.
                                            And in these situations, blame is frequently placed on the wrong component. You will often hear
                                            people complain that the computer doesn’t work, and certainly hardware or software is sometimes
                                            at fault. But with the five-component model, you can be more specific, and you have more suspects
                                            to consider. Sometimes the data is not in the right format or, worse, is incorrect. Sometimes, the
                                            procedures are not clear and the people using the system are not properly trained. By using the
                                            five-component model, you can better locate the cause of a problem and create effective solutions.


                                                                                Actors
                                                                              Instructions
                                                                                Bridge


                                                           Hardware  Software   Data    Procedures  People

                                                              Computer Side                  Human Side
                                                              Automation moves work from human side to computer side
                Figure 1-8
                characteristics of the Five                         Increasing degree of difficulty of change
                components
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