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The making of the virtual heart  147




                                 8.5.2 Added value for drug and device development
                                 Drug development is currently largely based on trial and error. This is an
                                 exceedingly time-consuming process, and some of the associated errors
                                 have proved quite costly for patients involved. Even if distressing conse-
                                 quences of clinical testing could be avoided, the economical costs of bring-
                                 ing a new drug to market are prohibitive: close to US$0.5 billion.
                                    Also, the fact that only an estimated 10 per cent of pre-clinically tested
                                 lead-compounds are likely to ever reach the market must discourage com-
                                 panies from investing into new drug development, in particular for pathol-
                                 ogies that are not deemed to constitute a profitable market. Thus, from the
                                 point of view of a commercial drug developer, ideal targets are chronic and
                                 non-lethal complaints that affect people in the developed world at the
                                 prime of their financial viability. In other words, it is ‘more economical’ to
                                 come up with a treatment for obesity, baldness or impotence, rather than
                                 to tackle a rare but lethal disease that affects small patient groups or people
                                 in underdeveloped regions of the world.
                                    Analytical computer models clearly have the potential to improve this
                                 situation, as they may help:
                                 •  to speed-up drug development by in silico screening for early identifi-
                                    cation of promising lead compounds;
                                 •  to simplify the assessment of complex pre-clinical data and predict
                                    (patho-)physiological (side-)effects of drugs;
                                 •  to cut the associated financial and ethical costs;
                                 •  to reduce the risk of clinical testing.

                                    The above may not be enough, though, as it will be crucial to change
                                 the whole approach to drug development. What is needed is a method to
                                 identify the desired drug effect and (sub-)cellular target for pharmacological
                                 intervention before directed compound synthesis and testing commence.
                                    Virtual organs will form the basis for this novel approach.
                                    Similar concepts apply to the world of medical devices. In future, suc-
                                 cessful products will increasingly be tuned to flow with the stream of
                                 human physiological function, even to mimic it in fine detail. Modelling
                                 and computation are set to make major contributions, since:
                                 •  devices become sufficiently ‘intelligent’, with their on-board comput-
                                    ing power, to use analytical descriptions of (patho-)physiological organ
                                    function;
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