Page 149 - Volcano and Geothermal Tourism
P. 149

126    The Americas



                  El  Jorullo  (began  erupting  29  September   terrain,  hypothermia).  Risk  factors  for  the
               1759)  is  one  of  two  known  volcanoes  to  have   mountains and the traveller come from litter and
               developed  in  Mexico  in  recent  history.  The   other waste products. Should any of these problems
               second, born about 183 years later, was Parícutin,   occur each of the major volcanoes has a climber
               about 80km north-west of El Jorullo. Once the   registration facility (Secor, 2005), and the national
               volcano started erupting, it continued for 15 years   parks  and  local  communities  have  rangers  and
               eventually ending in 1774, and grew approximately   visitor centres for assistance.
               820 feet (250 metres) from the ground in the first
               six  weeks. The  eruptions  from  El  Jorullo  were   Tourism
               primarily phreatic and phreatomagmatic, covering   Tourism  is  the  third  most  important  economic
               the surrounding area with sticky mud flows, water   sector for Mexico, contributing almost 9 per cent of
               flows and ash falls.                        GDP and two million jobs to the national economy
                  Popocatépetl  is  one  of  the  most  active  and   in  2007.  Nearly  22  million  overseas  visitors  are
               famous volcanoes in Mexico, having had more than   attracted to the country each year, 96 per cent from
               20 major eruptions since the arrival of the Spanish   North America,  but  they  are  mainly  visiting  for
               in 1519. Major eruptions occurred in 1947, 1994,   ‘sun, sea and sand’ and/or cultural tourism. However,
               2000  and  2006.  Popocatépetl  is  linked  to  the   the  vision  of  what  the  industry  and  government
               Iztaccíhuatl volcano to the north by the high saddle   expect  of  tourism  in  the  long  run  is  somewhat
               known as the Paso de Cortés, and lies in the eastern   different as can be seen from the National Tourism
               half of the Trans-Mexican volcanic belt. Popocatépetl   Policy Review of Mexico, which states:
               is  only  70km  (44  miles)  to  the  south-east  of
               Mexico City, from where it can be seen regularly,   By  2025  Mexico  will  be  a  leading  country  in
               depending on atmospheric conditions. The volcano   tourism,  since  it  will  have  diversified  its  markets,
               is  also  one  of  the  three  in  Mexico  to  support   products  and  destinations,  and  its  firms  will  be
               glaciers, with the others being Iztaccíhuatl and Pico   competitive at the domestic and international level.
               de Orizaba. Magma erupted from Popocatépetl is a   Tourism will be recognized as playing a key role in
               mixture of dacite and basaltic andesite. The early   economic development and it will have grown with
               16th-century  monasteries  on  the  slopes  of  the   full  respect  for  the  natural,  cultural  and  social
               mountain are a world heritage site.           environment, contributing all the while to enhancing
                  Finally, the Sierra de Los Tuxtlas are a volcanic   national identity. (OECD, 2001)
               belt along the south-eastern Veracruz Gulf coast in   In the wake of the worldwide success and popularity
               south central Mexico. Peaks in this range include   of  ecotourism,  official  Mexican  advertising  has
               Volcano  Santa  Marta  and  Volcano  San  Martín   begun  to  shift  focus  from  pure  ‘sun  and  sand’
               Tuxtla, both rising above 1700m. San Martín Tuxtla   attractions to cultural, historic and environmental
               is  the  only  recently  active  volcano  in  the  belt,   topics  (OECD,  2001).  However  this  is  at  best
               erupting  in  1664  and  again  in  May  1793.  It  is  a   tentative and while Mexico is a multi-destination
               broad  alkaline  shield  volcano  with  a  1km  wide   country,  when  looking  at  total  tourist  arrivals
               summit.  Hundreds  of  smaller  cinder  cones  are   (domestic plus international tourists) it is apparent
               prevalent throughout the Sierra Biosphere Reserve.  that the six busiest destinations account for 52 per
                                                           cent of all arrivals. These include the three largest
               Risk factors                                cities in the country (Mexico City 20.6 per cent of
               The risk factors relating to Mexican volcanoes are   arrivals  in  2000,  Guadalajara  4.9  per  cent,  and
               the  same  as  for  any  other  group:  lava  flows   Monterrey  3.3  per  cent),  two  traditional  beach
               destroying towns (Parícutin in the 1940s and 50s);   destinations, Acapulco and Veracruz, and Cancun,
               ash eruptions and pyroclastic flows affecting both   an  integrally  planned  coastal  resort centre. Seven
               air transport and human settlements (El Chichón,   other  destinations,  which  include  smaller  cities,
               1982);  extreme  weather  conditions  and  glacial   border  cities  and  beach  destinations,  account  for
               environments  (Pico  de  Orizaba,  Popocatépetl);   between 2.1 and 3.1 per cent of all tourist arrivals,
               and  the  hazards  generally  associated  with   and push the share of the top 13 destinations to
               mountainous  terrain  (altitude  sickness,  unstable   just  over  70  per  cent  of  arrivals. The  remaining





       Ch07.indd   126                                                                             3/28/2010   1:28:04 PM
   144   145   146   147   148   149   150   151   152   153   154