Page 265 - Volcano and Geothermal Tourism
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               processes that continue to have a major bearing on   been  commonplace  all  around  the  region  and
               the  livelihood  of  the  whole  Vesuvian  region.   meant  that  huge  amounts  of  funding  for  well
               However, local institutions including the Vesuvius   considered developments have never been properly
               National  Park  currently  do  not  have  immediate   implemented or reached their intended recipient
               plans  to  directly  consider  the  development  or   (personal communication with Vesuvius National
               marketing of geo (geological) or volcano tourism.   Park). The aim is for the building in Ottaviano to
               Although they have expressed that they would be   become the principal visitor centre for the park
               open to learn more about the emerging recognition   and  focus  for  the  dissemination  of  information,
               of the potential for this niche of tourism (personal   including that regarding the NEPVA. In addition
               communication with Vesuvius National Park).  two other entrances to the park in the west and
                                                           the  south  will  have  what  are  described  as
               Linking tourism to emergency                ‘information points’.
                                                              The Vesuvius  Observatory  conversely  has  an
               plans                                       historic building located 600m up on the western
               As  well  as  having  roles  in  the  development  of   flank  of  the  volcano.  Originally  completed  in
               tourism around the volcano, the national park and   1845, it has witnessed eight notable eruptions of
               the Vesuvius Observatory are integral organizations   the volcano, the last of which took place in 1944.
               in  education  and  awareness  raising  of  the   With the need to house more extensive modern
               emergency plan for Vesuvius and ideally placed to   monitoring equipment, the site of the observatory
               form  significant  bridges  between  tourism  and   institution was moved down to the city of Naples
               local  geological  and  environmental  information.   itself. The  original  building  was  then  converted
               However, in terms of the actual physical evacuation   into  a  volcanological  museum,  which  can  be
               process  in  the  case  of  an  eruption,  the  national   accessed during weekdays by schools and groups
               park authorities emphasized that as their staff were   through  advance  bookings  and  on  weekend
               not trained for that task and there were also not   mornings it is open to the general public (Vesuvius
               sufficient  numbers  of  them,  they  would  defer   Observatory, 2008).
               those  tasks  to  the  national  civil  protection   However,  the  limited  access  and  capacity  of
               authorities (personal communication with Vesuvius   the  present  museum  leaves  potential  scope  for
               National  Park  officers,  2008).  Clearly  then,  if   expansion of their activities and the development
               tourist numbers do rise in the future, awareness of   of further museum spaces. For the conveyance of
               the NEPVA must still be the responsibility, among   essential information to as wide a set of audiences
               other institutions, of the Vesuvius National Park.   as possible, the messages also need to find a more
               But equally those awareness materials will have to   accessible  form  of  language  in  order  to  both
               indicate  that  in  the  actual  eventuality  of  an   engage and interest people and not to ‘blind them
               eruption, the national civil protection department   with science’. In terms of printed media, effective
               is in charge of the evacuation procedures. This is   examples of this approach can be gathered from
               just a small example of the type of complexities   the  Montserrat  Volcanic  Observatory  (MVO,
               faced when attempting to balance further tourism   2008). In collaboration with the British Geological
               development  with  effective  risk  management   Society, a series of educational pamphlets has been
               around Vesuvius.                            produced  to  explain  the  various  volcanological
                  Currently the national park headquarters are   phenomena. These can be downloaded from the
               located in the municipality of San Sebastiano al   observatory  website  and  provide  useful  graphic
               Vesuvio.  However,  there  are  advanced  plans  to   illustrations rather than just dense scientific data
               relocate to a historic building at the entrance to   (Figure 16.5).
               the  national  park  near  to  Ottaviano  (see   Such  printed  media  would  only  form  one
               Figure  16.4).  In  an  expression  of  the  problems   element  of  a  wider,  more  sustained  effort  at
               facing  the  authorities,  this  building  has  only   educating  and  informing  tourists  and  residents
               recently  become  available  after  being  illegally   alike. In recognition that museums do not appeal
               occupied by the Camorra. Such complexities have   or cannot be easily accessed by everyone, to reach







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