Page 212 - Writing Winning Business Proposals

Writing the Benefits Section 203

Benefits
I would like to summarize for you, Anil, some of the most important points
we’ve made to you and to your team in our previous discussions and in this
proposal. Then I will describe the benefits we believe you will receive from
our developing a capacity plan for meeting ABC’s forecasted demand and
from that plan’s subsequent implementation by ABC (quite possibly with our
support).

The Benefits of Leveraging Our Efforts
By forming a joint ABC/Paramount team, with ABC managers playing an inte-
gral part, we will be able to leverage the substantial knowledge, expertise,
and tools both ABC and Paramount will bring to this project and to develop,
sell, and implement the plan as quickly as possible.

This team will hold frequent progress reviews so that various constituencies
within the Division (as well as, if appropriate, within Consolidated) will be
aware of preliminary conclusions and direction quickly. We plan for these
reviews to include strategy sessions, during which we can gain consensus on
answers to the wide variety of questions posed in this project and get agree-
ment across various interest areas on the appropriate criteria to be used to
select the most effective expansion option. Finally, the team will prepare a
final report, which we plan to be a proposal and capital-expenditure request
to Consolidated. This strategy will eliminate an entire and possibly time-
consuming step in the approval process.

This teaming strategy will work exceptionally well because Paramount’s pro-
fessionals have extensive expertise in building effective client/consultant
teams, transferring knowledge, and managing and implementing change.
We also understand the range of evaluation criteria important in this analysis
and are adept at facilitating discussions to gain consensus on these criteria.
We will commit our broad-based team quickly to begin the project immedi-
ately after your approval to proceed. Using this team’s exceptional expertise
in marketing, manufacturing strategy, facilities planning, logistics, financial
analysis, and human resources, we will provide ABC with the right “road map”
for increasing capacity.

Your Benefits at the End of This Project
Our final report, which we will design as your proposal to Consolidated, will
be thorough, comprehensive, and well documented, providing ABC with the
basis for making a sound expansion decision that considers and balances all
the quantitative and qualitative factors. And because that decision will be