Page 213 - Writing Winning Business Proposals

204 Writing Winning Business Proposals

based on agreed-to criteria, it will be well accepted by ABC management with
different agendas. Just as important, the report will convince Consolidated of
the expansion decision’s correctness and desirability and answer its “what-if”
questions.

In addition to our recommended expansion option, the report will contain:

◉ a confirmed market forecast as well as market share and product-mix
projections
◉ specified current equipment and space utilization as well as opportunities
to better utilize current equipment and space, as well as new technology
◉ specified make-versus-buy options as well as potential factory roles and
locations for increasing capacity
◉ an implementation plan

Our jointly developed implementation plan will specify the tasks, resources,
requirements, and timing necessary to bring additional capacity on line over
time in a controlled yet expeditious manner.

Your Benefits Beyond This Project
We are confident that, once implemented, our jointly developed plan will
significantly improve ABC’s processes; lead to more cost-effective operations,
improved service levels, and product quality; and allow you to maintain, if not
enhance, your market share. Your productivity should increase, your compen-
sation levels should be protected, and you should realize greater flexibility in
implementing your business and marketing strategies. Most important, after
subsequent implementation, you should improve your competitive position
and maintain your excellent reputation with Consolidated.

◉ ◉ ◉

Quite obviously, Anil, we believe that Paramount is the right consulting firm
for conducting this engagement. We have a comprehensive understanding of
your situation and a logical and robust methodology for capitalizing on what
we consider ABC’s substantial opportunity to continue your growth in the
marketplace and solidify your position within Consolidated Industries. Just
as soon as possible, we would like to discuss that methodology and how we
can best work together with you, President Armstrong, and others so that we
can all agree on the proper magnitude of effort, the specific roles ABC and
Paramount personnel should play, and the cost of the engagement. This is a