Page 55 - Writing Winning Business Proposals

46 Writing Winning Business Proposals

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FIGURE 3.19 The relationship among generic structure slots, baseline logic, and the project
FIGURE 3.19 T h e r e l a tions h ip among generic struc tur e s l ots , b ase l ine l ogic , an d t h e pr ojec t

“richness” created in aligning the ABC situation in the upcoming work session,
where you’ll be able to watch “yourself” fill out a Logics Worksheet for the pro-
posal to the ABC Company.
Hang in there: nothing ahead is as difficult as what is now behind you.

CHAPTER 3 REVIEWW
CHA P T E R 3 REV I E
Aligning the Baseline Logic
A li g nin g t h eB a s e l i n eL o g ic
To test the alignment of the elements within the baseline logic:
◉ Be certain that the project objective(s) are aligned with S2.
If S1 → S2 = one step, the project will have one objective.
If S1 → S2 = two steps, the project will have two objectives.
If S1 → S2 = three steps, the project will have three objectives.
◉ Be certain that the potential client’s strategic direction, triggering event, overriding
problem, and effects are aligned.
◉ As shown in Figure 3.1, be certain to align the following:
1. The strategic direction and the triggering event
2. The triggering event and the overriding problem
3. The strategic direction and the overriding problem