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Using Logic Trees to Construct Your Methodology               65




                                                Butter one side of
                                                 Butter one side of
                                                                    Join the buttered
                                                  each slice of     Join the buttered
                                                  each slice of
                                                                       sides.
                                                    bread.             sides.
                                                    bread.
                                        T
                                     1
                                           be
                                        he
                                 RE
                              GU
                                   5.

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                                                   o
                                                        ic tr
                                                     a lo
                                                   f
                                                       g
                                             innin
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                            FI
                            FIGURE 5.1   The beginning of a logic treee
                                                         Make a butter
                                                          Make a butter
                                                          sandwich.
                                                           sandwich.
                                                                      (How?)
                                                                      (How?)
                                               Butter one side of   Join the buttered
                                               Butter one side of
                                                each slice of     Join the buttered
                                                 each slice of
                                                                     sides.
                                                  bread.             sides.
                                                   bread.
                            FIGURE 5.2   A “grouping” in a logic treee
                            FI GU RE   5. 2    A  “ g r oupin g ”  in a  l o g ic tr e
                          the means, necessary to produce that result. If you told me, in the methodology
                          of your proposal, that one of your tasks would be to make a butter sandwich, I
                          might ask, “How?” You would answer by naming the two steps on the lower row.
                            Note two things. First, the boxes are related through a logic that goes both
                          bottom-up and top-down; second, whether you read bottom-up or top-down,
                          the boxes always exist in a question-answer relationship. From the bottom, the
                          lower boxes are the actions necessary to achieve the result implied by the top box
                          to which they are joined. So, if you were building your logic tree from the bot-
                          tom up, you would ask yourself, “What result would be produced from these two
                          actions?” That answer would generate the top-level box, a butter sandwich. From
                          the top down, the higher-level box also generates a question: “How would you
                          achieve the result implied by this action?” That answer would give you the two
                          boxes (the actions) at the lower level.
                            As Figure 5.3 illustrates, a well-constructed logic tree has four characteristics.
                            The fourth characteristic, MECE, in Figure 5.3 means this:
                          ◉  A grouping refers to any number of actions on one level that achieve the result
                            implied by the action above.
                          ◉  The actions in that grouping appear nowhere else in the logic tree (i.e., they are
                            Mutually Exclusive).
                          ◉  No other actions within the grouping are required to achieve the result implied
                            by the action above (i.e., they are Collectively Exhaustive).
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