Page 76 - Writing Winning Business Proposals
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Prepare main
                                          Prepare salad.    Prepare main    Prepare dessert.
                                          Prepare salad.
                                                                             Prepare dessert.
                                                             course.
                                                              course.
                                                                       (How?)
                                                                       (How?)
                                                 Butter one side of   Join the buttered
                                                  Butter one side of
                                                   each slice of    Join the buttered
                                                   each slice of
                                                                       sides.
                                                     bread.            sides.
                                                     bread.
                            FIGURE 5.4   Building a logic tree from the bottom up (1)
                            FIGURE   5.4     Building a logic tr ee  f r om the bott om up (1 )
                                                                    Prepare food.
                                                                     Prepare food.

                                                                                (How?)
                                                                                (How?)
                                                            Prepare main
                                                            Prepare main
                                          Prepare salad.      course.       Prepare dessert.
                                           Prepare salad.
                                                                             Prepare dessert.
                                                              course.
                                                                        (How?)
                                                                        (How?)
                                                  Butter one side of
                                                  Butter one side of
                                                                    Join the buttered
                                                   each slice of    Join the buttered
                                                    each slice of
                                                                       sides.
                                                     bread.            sides.
                                                     bread.
                            FIGURE 5.5   Building a logic tree from the bottom up (2)
                            FIGURE   5.5     Building a logic tr ee fr om the bott om up (2 )
                                                                 Prepare a three-
                                         Invite guests.  Order flowers.  Prepare a three-  Clean house.
                                                     Order flowers.
                                                                              Clean house.
                                         Invite guests.
                                                                  course meal.
                                                                  course meal.
                                                                          (How?)
                                                                          (How?)
                                                    Buy food.       Prepare food.
                                                                    Prepare food.
                                                    Buy food.
                                                                                (How?)
                                                                                (How?)
                                                                                (How?)
                                                                                (How?)
                                                            Prepare main
                                          Prepare salad.    Prepare main    Prepare dessert.
                                                                             Prepare dessert.
                                           Prepare salad.
                                                              course.
                                                              course.
                                                                        (How?)
                                                                        (How?)
                                                  Butter one side of
                                                  Butter one side of
                                                                    Join the buttered
                                                   each slice of    Join the buttered
                                                   each slice of
                                                                       sides.
                                                     bread.            sides.
                                                     bread.
                                                       om the bott
                                                    ee fr


                                   5.6
                                       Building a logic tr
                            FIGURE 5.6   Building a logic tree from the bottom up (3) )
                            FIGURE
                                                                om up (3
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