Page 80 - Writing Winning Business Proposals

Using Logic Trees to Construct Your Methodology 71

Implied Implied
Implied
Implied
Result 1 Result 2 Implied
Result 2
Implied
Result 1
Result 2
Result 3
Result 3
Result 3
1 1 2 2 3 3 4 4 4 5 5 5 6 6 6 7 7 7 8 8 8 9 9 9
FIGURE 5.9 Each grouping achieves the result implied by the action below..
FIGURE 5.9 Eac h gr ouping ac h iev es t h e r esu l t imp l ie d by t h e ac tion b e l ow
is always the final result: the project’s objective. In a well-structured logic tree,
as Figure 5.10 illustrates, every box—no matter how far down the tree it might
reside—contributes to achieving the objective.
If your project has more than one objective (if, for example, it’s a combined
Insight and Planning Project, as in the proposal to XYZ), you will need to build a
logic tree for each objective, as shown in Figure 5.11.
In constructing your logic tree, you must try to phrase the actions as specifi-
cally as possible because I might want to know precisely and specifically what
you will accomplish. An effective technique is to test your action by rephrasing it
in your mind as an actual result.
Consider these poor examples: The result of the action “gather information”
would be “gathered information.” The result of “interview top management” would

In a “How?” Logic Tree, every task
Objective
contributes to achieving the objective:
• Both bottom tasks (1) produce the
4 deliverable implied by the task above (2).
• That task (2), together with the two others in
its grouping, produces the deliverable
3
implied by the task above it (3).
• That task (3), together with the other one in
2 its grouping, produces the deliverable
implied by the task above it (4).

• That task (4), together with the three others
1 1 in its grouping, achieves the objective.

FI GU RE 5. 1 0 E v er y ac tion a t ev er y lev el c ontribut es t o achieving the objec tiv e
FIGURE 5.10 Every action at every level contributes to achieving the objective..