Page 82 - Writing Winning Business Proposals

Using Logic Trees to Construct Your Methodology 73

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FIGURE 5.12 A partial logic tree for the XYZ proposal
or the X
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tial logic tr
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like this: “To achieve result A, action X, action Y, and action Z, and only those
actions, must be performed.”
◉ All arguments are mutually exclusive and collectively exhaustive (MECE).
Applying this logic tree technique will help you indicate logical relationships and
identify the gaps in your logic, letting you know where you have left something out.
Step 3: Sequence the Actions
In this straightforward step, you can sequence the actions by using a typical out-
line or bullet form, as I’ve done in Figure 5.13. Once again, I’ve taken the steps