Page 37 - Becoming a Successful Manager
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28      KNOWING THE TERRITORY



                    The Traditionalist
                    Born between 1927 and 1945    Now in mid-60s, 70s, and
                                                     80s
                    Many retired or working       Resist e-mail and
                       part time                    technological devices
                    Hardworking and loyal         Team players
                    Worked for only one employer  Less tech-savvy
                    Prefer in-person contact      Comfortable with lengthy
                                                     meetings


                    Baby Boomer
                    Born between 1946 and 1964    Now in 40s, 50s, and 60s
                    Loyal to employer             Work-centered
                    Look for praise               Equate salary with long
                                                    hours and hard work
                    Motivated by responsibility   Look for challenges


                    Generation X
                    Born between 1965 and 1980    Now in 20s, 30s, and 40s
                    More than 60% attended        Ethnically diverse
                       college

                    Independent, self-sufficient   Value freedom and
                                                     responsibility
                    Technologically adept         Prefer fl exible work
                    Motivated by challenges       Willing to change jobs
                    Eager to learn new things     Thrive on creative input


                    Generation Y
                    Born between 1981 and 2000    Now in their mid- to late 20s
                    Achievement-oriented          Tech-savvy
                    Look for creative challenges   Seek out personal growth
                                                     opportunities
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