Page 104 - Introducing Cultural Studies
P. 104

Technoculture  theory  -  or the  exploitation  are  regularly
            cultural  studies  of  technology  reproduced. Consider,  for
            -  investigates  the  complex     example, developments  in
            relationship  between             computer  technologies  and the
            technology  and  human  beings    emergence  of  cyberspace.
            to show  how technological        Glossy  computer  adverts
            advances  affect  cultural        project  these  developments  as
            spaces and who  is  socially,     a gateway to  unlimited vistas of
            culturally  and  politically      connectivity  and  infotainment
            privileged  with  developments    with  an electronic  democratic
            in technology.  Technologies      heaven just  around the  corner.
            are often implicated  in the      Technoculture  theory  reveals
            production  of  myths  in which   the darker  side  of  these
            patterns  of domination  and      developments.




































               Instead  of  ushering  in an  electronic  democracy,  cyberspace
               may catapult the world into a surreal  mix  of psychowar  and
               corporate feudalism.


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