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2.3 Illustration of the Component ‘Definition of Goal and Scope’ Using an Example of Practice  49

                 generally not mandatory, the above-mentioned ecological classification of
                 cartons has no direct steering effect on trade and consumers. 57)
                   Particularly, this effect is regarded as a challenge by the Association of
                 Carton Packaging for liquid foods (FKN) in analysing the LCA profiles of PET
                 single-use bottles and beverage carton. Both beverage packaging systems are
                 thereby to be compared with one another in all competing deposit-free market
                 segments of these two packaging systems in Germany in the year 2005. Besides,
                 in the comparison all market-relevant sizes of packaging are to be considered.
                   For the first time, with this study an ISO-conformal LCA for a comparison
                 of PET single-use bottles and beverage carton is conducted.
                   The study is elaborated closely according to the methodology of studies
                 conducted by the Environmental Agency (UBA) Berlin for an ecological
                 comparison of beverage packaging. 58)


                Answers to the two additional questions
               • For whom will an LCA study be conducted?
               • Are comparative assertions intended in the study?

                are provided in the study as follows:

                 • The study addresses primarily the commissioner and the represented members
                   of the association. The system comparisons conducted here are to provide
                   information on the life cycle perspective of the beverage carton in relation to
                   PET single-use systems and thus support the ecologically oriented adjustment
                   of market strategies and packaging developments.
                 • Further, the commissioner team and the member firms involved are to assess
                   the relevance of their area of responsibility for the overall beverage carton
                   system and to derive starting points for an optimisation.
                 • Beyond that, derivable facts from the study can represent important information
                   for decision makers in beverage industry and trade.
                 • Finally, the insights are meant to promote an object-driven dialogue, based on
                   transparent and current data, on the ecological valuation of the examined bever-
                   age packaging. Target groups are consumer and environmental organisations,
                   but in particular political decision makers.


                The reason for conducting the study, addressees and goals are explicitly pointed
               out. The results of the LCA must be measured according to these goals and the




               57)  Evidence for the fact that VerpackVO aims at a steering effect can be seen on the basis of §1Waste
                  Management Objectives, VerpackVO. The goal definition reads ‘the portion of beverage filled in
                  returnable beverage packing as well as in ecologically favourable single-use beverage packaging
                  shall be strengthened by this regulation with the objective to achieve a portion of at least 80%’.
               58)  UBA et al. (2000) and UBA (2002).
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