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                   take place in closed-door negotiations.  that waits to be contacted by a client program and
                   Without doubt, it is important to set up prac-  then exchanges information with the client, while a
                                                           host is a computer on which one or more servers are
                   tical projects that provide marginalized com-
                                                           running. Yet,  pars pro toto, host computers on
                   munities with NICT access, but it seems that  which the server software of a local computer net-
                   the resources of NGOs, especially in the  work runs are often referred to in short-hand as
                   global South, are far too limited to fundamen-  servers.
                   tally alter deep inequalities. Perhaps most  2 From the viewpoint of Microsoft Corporation,
                                                           the market for operating systems is characterized
                   crucially lacking are actors in civil society
                                                           by competition. Anyone could just write a new
                   who diffuse critical knowledge about the  code for an operating system and compete with
                   stakes of legal regulatory issues, conceive of  Microsoft’s Windows. The US Justice Department
                   democratic alternatives, and mobilize to exert  under Clinton and Judge Jackson, who oversaw
                   pressure on governments to use national  the Justice Department’s lawsuit against Microsoft,
                                                           saw it differently. In their view, Microsoft had
                   policy leverage and push for more equitable
                                                           assumed a dominating position in the market for
                   international treaties.                 operating systems and abused their market power
                     The dangers of digital marginalization and  to prevent smaller players from even entering into
                   socio-technological misdevelopments are  competition over other software applications by
                   acute. Similar to the extent to which decisions  keeping crucial parts of the operating system code
                                                           secret and by bundling its platform with other
                   during the early periods of the establishment
                                                           applications.
                   of a new medium tended in the past to have a  3 Napster, once the most famous P2P network,
                   fundamental impact on its subsequent trajec-  was shut down in July 2001 after an injunction by
                   tory, today’s social decisions about NICT are  the United States Ninth Circuit Court and went into
                   setting the tracks for future developments that  bankruptcy during the following year. In October
                                                           2003, Napster was re-launched as a commercial
                   might be even more difficult to adjust at later
                                                           online music provider, then competing with Apple’s
                   stages. The mode according to which NICTs  iTunes store, which was opened six months earlier.
                   are being regulated has a decisive impact  After Napster’s decline, KaZaA rose in popularity. It
                   upon the distribution of access chances, the  was seen then as less vulnerable than Napster
                   distribution of access quality and the opportu-  because it had no centralized server. Yet in
                                                           September 2005 an Australian court ordered KaZaA
                   nities for effective usage. The technological
                                                           to install filters that would prevent the exchange of
                   pre-conditions of social communication are  copyrighted materials. While KaZaA has lost in pop-
                   too important for the actors of civil society to  ularity to P2P rivals such as BitTorrent, eDonkey, and
                   leave the arena to others.              Gnutella, it seems likely that any P2P networks will
                     The rapid pace of NICT development and  be pursued in similar ways as Napster and KaZaA
                                                           once they have grown to a size significant to com-
                   its social shaping presents social research
                                                           mercial interests.
                   with urgent challenges. More research on the
                   emerging new global mediascapes is needed
                   to enable relevant actors to identify shape-
                   able policy aspects and make better choices.
                   Research about the roles of conflict, compe-  REFERENCES
                   tition, and cooperation as analytically dis-
                                                           Abbate, Janet (1999)  Inventing the Internet.
                   tinct modes of the structured interplay that
                                                             Cambridge, MA: MIT Press.
                   shapes NICT can help in modeling digital
                                                           Amin, Samir (1977)  Imperialism and Unequal
                   futures which are more desirable than the
                                                             Development. NY: Monthly Review Press.
                   alternatives pointed to by current trends.
                                                           Baran, Paul (1964) On Distributed Communications,
                                                             12 Vols. Santa Monica, CA: RAND Report Series.
                                                           Beck, Klaus, Glotz ,Peter and Vogelsang,
                   NOTES                                     Gregor (2000)  Die Zukunft des Internet:
                                                             Internationale  Delphi-Befragung  zur
                                                             Entwicklung der Online-Kommunikation.
                     1 Strictly speaking a host computer is not the
                   same as a server. A server is a computer program  Konstanz, Germany: UVK Medien.
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