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                                                  HUNGER AND PLENTY                          325


                      The first food regime (Atkins and Bowler,  encouraged by the Western TNCs and inter-
                    2003; Friedmann and McMichael, 1989;    national development agencies in the newly
                    Le Heron, 1993; McMichael, 1994) emerged  emerging  Third  World colonial states,
                    in the pre-World War I period under British  destroyed local farm economies.  They also
                    hegemony. It was based on global exchange  led to urbanization and reconstructed
                    of manufactured goods from European states  urban diets fashioned according to Western
                    for tropical goods from the colonies.   models. Emphasizing economies of scale,
                    Complementary product exchange gave way  efficiency, productivity and profitability, a
                    to competitive product trade according to  productionist paradigm prevailed throughout
                    comparative economic advantage. In the col-  the first and second food regimes. For exam-
                    onized territories, land that was appropriated  ple, Green Revolution schemes introduced
                    from aboriginal peoples was granted to a new  during the second food regime were justified
                    class of settler farmers. Unlike peasant  as the crucial tools to respond to increasing
                    economies of pre-capitalist societies that  global population and hunger. Instead, the
                    were organized by the rules of subsistence  destruction of rural peasant forms of produc-
                    and reproduction, the family farm special-  tion led to rapid urbanization, increasing
                    ized in commodity production. As industrial  poverty and more hunger while millions of
                    capital began to ‘appropriate’ parts of the  unemployed, or marginally employed, urban
                    agricultural labour process, the same com-  residents became increasingly dependent on
                    petitive dynamics that emerged among indus-  foreign aid packages (Atkins and Bowler,
                    trial enterprises also determined the relations  2003; Friedmann, 1987; Le Heron, 1993;
                    among the rural simple commodity produc-  McMichael, 1998).
                    ers. Cooperation among pioneers in early years  The crisis of the second food regime and
                    of settler farming weakened under commodity  the general accumulation crisis of Fordism in
                    pressures. On the other hand, in the newly  the mid-1970s gave way to the  third food
                    emerging nation-states new alliances formed  regime. The collapse of Breton Woods, the
                    among wider social segments of the popula-  oil crisis, global economic recession and
                    tion, bonded through nationalist ideologies.  Third World debt led to corporate and state
                    Nationalism helped hegemonic social classes  restructuring in the 1980s. Corporate response
                    to define boundaries of their home markets and  to the crisis included measures, such as a
                    unify diverse segments of the society around a  shift to new information technologies, decen-
                    new imaginary community.                tralization and privatization, emphasis on
                      The second food regime corresponded   increasing rationalization and efficiency;
                    roughly to the period following the  World  deskilling, cheap labour, intensification of
                    War II until the mid-1970s, shaped by the US  the work process; global sourcing and
                    hegemony and the Cold  War competition.  shrinking of time and space. Globalization of
                    Reflecting the overriding Fordist accumula-  industrial and agricultural production was
                    tion tendencies during this era, the restructur-  accompanied by an even more dramatic
                    ing of agricultural sectors by agro-food  globalization of the financial markets in this
                    capital aimed at mass production for mass  era (Aglietta, 1982; Giddens, 2000; Hall and
                    consumption (Baca, 2004).  Three factors:  Jacques, 1989; Harvey, 1982; Lipietz, 1987;
                    namely direct investment through transna-  Thornton, 2004).
                    tional corporations (TNCs), the development
                    of durable food and intensive meat commod-
                    ity complexes, and strong state protection for
                    agriculture – food and farm subsidies –  THE GLOBAL FOOD REGIME
                    marked the general tendencies of the second
                    food regime. Food aid, commodification and  The emerging global world order defined a
                    modernization policies, which were often  historical conjuncture in the restructuring of
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