Page 118 - 201 Killer Cover Letters

06 6/27/03 9:21 AM Page 105
LETTER 5-39: MARKETING—PRODUCT MANAGEMENT
Ms. Debora Crain
President
Crain Employment Agency RE: Opportunities in
Fort Collins, CO 09876 Product Management
Dear Ms. Crain: Good

Your work and reputation within the advertising/marketing industry suggest that opening
you continually update your roster of highly qualified executives to fill positions in letter
on both the agency and the client side of the business. t o
For this reason, I am writing to introduce myself: a marketing pro who has spent recruiter
the last 10 years promoting a cross section of consumer and business-to-
business services. My work at the Holmes & Richards advertising agency has
equipped me with the following skills, all of which are essential to an effective
Product Manager:
-The promotional perspective produced by a decade-long career on
the agency side of the business, now complemented by a desire
to join the client side.
-The ability to master complex product details and identify related
benefits for each of several diverse target market segments.

-The communication and presentation skills critical to articulating
these benefits clearly and accurately to co-workers, sales
representatives, creative staff, senior management, and prospective
customers.
Each of these qualities is integral to the Product Manager who will build sales
and profits for her agency and its client. Combined, they produce a proven
professional with the experience and creativity to explore and exploit every
opportunity for growth.
In your clients’ searches for managers to champion their companies’ products,
why not recommend a proven marketing expert like myself? Because I would
welcome the opportunity to meet you, I will call early next week to see if we
might get together.
Thank you in advance for your consideration.
Sincerely,

Erica Hamilton-Brown
(555) 765-4321
Enc: Resume

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