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06  6/27/03  9:21 AM  Page 107
                                       LETTER 5-41: SENIOR MARKETING ASSOCIATE




                                 Director, Human Resources
                                 DGM Corporation                 RE: 1/7/XX City Times ad
                                 P.O. Box 1111                       Senior Marketing Associate
                                 Vienna, VA 09876
                                 To the Director of Human Resources:
                                 Happy New Year! Throughout my eight years in marketing, the

                      Timely     start of a new year invariably produced fresh ideas and renewed
                      opening    excitement for launching marketing initiatives—and now I can
                                 offer your firm a new perspective, as well.

                                 With the rapid evolution of the financial services industry, my role
                                 as a marketing and advertising manager exposed me to a range of
                                 promotional challenges previously unknown in banking. I mastered
                                 the ability to identify and quantify objectives, refine them in
                                 response to market research, and develop detailed plans and
                                 budgets. I learned to think in entirely new ways, to motivate
                                 creative talent and produce campaigns, promotions, and individual
                                 sales pieces that added significantly to my employer’s bottom line.
                                 These are the skills that define the successful Senior Marketing
                                 Associate in any industry. I offer them to your firm—along with
                                 my in-depth experience in strategic planning for retail, commercial,
                                 and business-to-business advertising.

                                 I look forward to hearing from you.
                                 Sincerely,



                                 Anita Sharfin
                                 (555) 456-7890












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