Page 120 - 201 Killer Cover Letters
P. 120
06 6/27/03 9:21 AM Page 107
LETTER 5-41: SENIOR MARKETING ASSOCIATE
Director, Human Resources
DGM Corporation RE: 1/7/XX City Times ad
P.O. Box 1111 Senior Marketing Associate
Vienna, VA 09876
To the Director of Human Resources:
Happy New Year! Throughout my eight years in marketing, the
Timely start of a new year invariably produced fresh ideas and renewed
opening excitement for launching marketing initiatives—and now I can
offer your firm a new perspective, as well.
With the rapid evolution of the financial services industry, my role
as a marketing and advertising manager exposed me to a range of
promotional challenges previously unknown in banking. I mastered
the ability to identify and quantify objectives, refine them in
response to market research, and develop detailed plans and
budgets. I learned to think in entirely new ways, to motivate
creative talent and produce campaigns, promotions, and individual
sales pieces that added significantly to my employer’s bottom line.
These are the skills that define the successful Senior Marketing
Associate in any industry. I offer them to your firm—along with
my in-depth experience in strategic planning for retail, commercial,
and business-to-business advertising.
I look forward to hearing from you.
Sincerely,
Anita Sharfin
(555) 456-7890
107