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LETTER 5-44: DIRECTOR—CORPORATE MARKETING
Knowing that a recruiter would need only an overview of the key points contained in the
previous letter, this executive successfully edited it to create the letter shown here.

Ms. Nora L. McGuigon
D.B. Ennis Associates
958 Jefferson Avenue
Boston, MA 09876
Dear Ms. McGuigon:
What a pleasure speaking with you this morning about my job search! As
promised, I have enclosed my resume so that you and your associates may
keep me in mind should an appropriate situation surface. To preview the
information enumerated on my resume, let me summarize my background and
strengths for you:
I am a Strategic Marketing Planning/Program Manager with 20+ years’
experience in services marketing—the most recent 8 years in
telecommunications, and prior to that, in international transportation.
As head of Marketing Services for The New England Telephone Company, I
function as an internal Marketing Consultant to the organization’s Strategic
Business Units—managing a staff of 14 marketing professionals and a $2MM
annual marketing budget, coordinating all advertising, research, direct mail, and
sales management initiatives.
Marketing program improvements that I introduced raised the visibility
of the organization and its products while simultaneously trimming
marketing department overhead by 50%.
Complementing my broad marketing background is my experience as Controller
at an $80MM division of TransInternational Airlines, at that time a $2 billion,
Fortune 500 international transportation company. In addition to macro
production-revenue forecasting, I directed complete product costing/pricing and
overall government regulatory agency (CAB) financial reporting and compliance.

Advances I introduced at TransInternational significantly enhanced the
competitiveness of the airline’s product, and in the

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