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LETTER 5-43: DIRECTOR—CORPORATE MARKETING
This writer’s impressive accomplishments warrant a lengthy letter. Note how the writer
skillfully breaks the first page in the middle of a compelling statement to encourage the
reader to turn to the second page.

Mr. Joseph Runnell, Senior Vice President
Boston First Financial Corporation
1343 Boyleston Street
Boston, MA 09876
Dear Mr. Runnell:
With the financial services industry breaking new ground every day, there is no
time to waste in your search for a Director of Corporate Marketing. So I won’t
waste yours.
I am a Strategic Marketing Planning/Program Manager with 20+
years’ experience in services marketing—the most recent 8 years
in telecommunications, and prior to that, in international
transportation.
As head of Marketing Services for The New England Telephone Company, I
function as an internal Marketing Consultant to the organization’s strategic
business units—managing a staff of 14 marketing professionals and a $2MM
annual marketing budget, coordinating all advertising, research, direct mail, and
sales management initiatives.
Marketing program improvements that I introduced raised the
visibility of the organization and its products while
simultaneously trimming marketing department overhead by 50%.
Complementing my broad marketing background is my experience as Controller
at an $80MM division of TransInternational Airlines, at that time a $2 billion,
Fortune 500 international transportation company. In addition to macro
production-revenue forecasting, I directed complete product costing/pricing and
overall government regulatory agency (CAB) financial reporting and compliance.

Advances I introduced at TransInternational significantly
enhanced the competitiveness of the airline’s product and, in the

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