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06  6/27/03  9:21 AM  Page 167
                                       LETTER 5-99: PERSONAL TRAINER—JOB LOSS




                               Mr. Angelo Adevon
                               Metro Health Club
                               4298 Eighth Avenue
                               Omaha, NE 09876
                                 Re:  8/19/XX ad for a
                                     Personal Trainer
                               Dear Mr. Adevon:
                               In our industry, turnover is high among training staff, and this often adversely
                               affects customers’ perceptions of a health club or fitness center. I can help your
                               organization avoid this problem.
                               I have been in my current position for nine years, and am only seeking alternate
                               employment because our owner has decided to retire and close the facility. Not
                               only do I have the experience to bring to your club, I also built a loyal base of
                               “one-on-ones,” many of whom are likely to follow me within reasonable
                               geographic limits.

                               I am well-versed in a complete range of equipment, such as Aerobic
                               (Stairmaster, treadmills, running machines, cross-country skiing, bicycles,
                               Lifecycle and VersaClimber), Free weights, Universal, Eagle, and Nautilus. I
                               have designed personal fitness programs for clients from ages 18 to 80, even
                               working successfully with individuals required by their doctors to lose 100
                               pounds or more. My skill, rapport, and results have led many of my existing
                               clients to introduce me to their friends, whom I have taken on as new clients.
                               If you’re looking to add long-lasting muscle to your training program, please
                               contact me at (555) 456-7890, and we can schedule a time to get together.

                               Sincerely,


                               Bill Zeman












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