Page 41 - 201 Killer Cover Letters

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SAMPLE BENEFIT STATEMENTS
The following sentences have been composed from the three sample entries in
Worksheets 3-1 and 3-2. Each sample uses one of the constructions outlined in
Worksheet 3-3. For easy reference, these samples use the options in the same order
in which they appear in Worksheet 3-3.
I am a skilled worker because I worked at your leading competitor for
more than 15 years. What this means for you is that you will save time
and money since you won’t have to train me.
Because I worked at your leading competitor for more than 15 years,
I am a skilled worker. What this means for you is that you will save
time and money since you won’t have to train me.
Because I worked at your leading competitor for more than 15 years,
I am a skilled worker so you can save time and money since you
won’t have to train me.
You will have a worker who is productive from day one because I
studied at the Computer Training Center, and I am knowledgeable in
word processing.
You get a worker who is productive from day one, thanks to my
knowledge of word processing, which I developed through my study
at the Computer Training Center.
Because I was the number-two biller for John Deere for 3 years and a
top biller for General Motors for 10 years, I have become experienced
in heavy equipment sales, and that means you get a sales representa-
tive who can hit the ground running.
Because I am experienced in heavy equipment sales, I achieved supe-
rior results at John Deere and General Motors. As a result, you get a
sales representative who can hit the ground running.

SAMPLE BENEFIT STATEMENTS ADAPTED FOR
DIFFERENT INDUSTRIES

The preceding samples illustrate how three different people might build a variety
of sentences from their completed Worksheets 3-1 and 3-2. Now take a look at how
these same sentence construction options might be adapted for use in other in-
dustries. Although your field may not be one of those represented here, perusing
these examples will demonstrate how you may adapt your own.
Engineer: I am a skilled electronics engineer because I worked in General
Electric’s Consumer Division for 4 years. What this means for you is that you
will save time and money since you won’t have to train me.

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