Page 132 - Accelerating out of the Great Recession

CHAPTER 5

GO ON THE

OFFENSIVE

In sports, a victory may be built on strong defense. However,
no team can put together a winning season without an effective
offensive strategy, too.
It is no different in business.
Early and decisive actions to secure the financial and business
fundamentals lay the foundation for future success. However, it
is only by exploiting offensive strategies that companies can
thrive in a low-growth, highly competitive economy. These
strategies include the following:

1. Focus on innovation.
2. Capitalize on changes in the external environment.
3. Unleash marketing and advertising power.
4. Take the fight to your competitors.

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