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CHAPT E R 4        The Revenue Cycle  209

                       bookstore, mainly selling used books that were donated  Books’ business processes and internal controls. The
                       and obtained from flea markets. When the doors first  revenue cycle is described below:
                       opened, Walker’s wife, Lauren, was the only employee
                       during the week and Curtis worked weekends. At the  Revenue Cycle
                       end of the first fiscal year, Walker Books had grossed
                       $20,000 in sales.                              Sales Order Processing System
                         As the years passed, Curtis Walker quit the law  The sales order process begins when a customer calls in
                       firm and began concentrating fully on his bookstore.  his or her order to an experienced sales representative,
                       More employees were hired, more books were traded  who then manually transcribes the necessary customer
                       in, and more sales were attained each year that  information, ISBN, and quantity and type of books
                       passed. During the mid-1990s, however, Walker was  requested onto a formal customer order document.
                       faced with two problems: many large, upscale book-  Because of recent problems the company has been hav-
                       stores were being built in the area, and the use of the  ing with uncollectable accounts, Walker Books has set
                       Internet for finding and ordering books was becoming  up a computer terminal in the department for the sales
                       cheaper and more popular for current customers. In  representative to check the customer’s credit with an
                       1995, Walker’s sales started to decline. Deciding to  online credit bureau. If the credit rating falls below the
                       take a risk because of the newfound competition, he  sales representative’s expectations, the transaction is
                       closed his doors to the neighborhood, invested more  disallowed; if the sales representative concludes, how-
                       money to expand the current property, and trans-  ever, that the credit rating is acceptable, he proceeds to
                       formed his company from simply selling used books  manually prepare five hard copies of the sales order.
                       to being a distributor of new books. His business  Once prepared, one copy of the sales order is sent
                       model was to obtain books from publishers at a dis-  over to the warehouse to be used as the stock release.
                       count, store them in his warehouse, and resell them to  Another copy of the sales order, the shipping notice, is
                       large bookstore chains.                        sent to the shipping department. Two of the copies
                         Walker Books, Inc., has rapidly become one of the  (invoice and ledger copies) are sent to the billing depart-
                       largest book distributors in the country. Although they  ment, and the final copy of the sales order is stapled
                       are still at their original location in Palo Alto, Califor-  to the corresponding customer order, which is then filed
                       nia, they distribute books to all 50 states and because of  in the sales department. Once the documents are sent
                       that, the company now sees gross sales of about  to their designated locations, the sales representative
                       $105,000,000 per year. When Mr. Walker is asked  manually updates the hard-copy sales journal to record
                       about his fondest memory, he always responds that he  the transaction. At the end of the day the sales represen-
                       will never forget how the little bookstore, with two  tative manually prepares a hard-copy journal voucher
                       employees, has expanded to now have more than 145  and sends it to the general ledger department.
                       employees.                                        When the warehouse clerk receives the stock release
                         Under his current business model, all of Walker’s cus-  copy, he reviews the document for clerical accuracy. He
                       tomers are large-chain bookstores who themselves see  then manually records the appropriate decrease in inven-
                       many millions of dollars in revenue per year. Some of  tory in the hard-copy inventory subsidiary records that
                       these customers, however, are now experiencing problems  are maintained in the warehouse. Once recorded, he
                       with Walker Books that threaten their business relation-  picks the goods and sends them and the stock release
                       ship. Such problems as books being ordered but not sent,  document to the shipping department. At the end of day,
                       poor inventory management by Walker causing stock-  the warehouse clerk prepares a hard-copy account sum-
                       outs, and the inability of Walker to provide legitimate  mary that he sends to the general ledger department.
                       documentation of transactions have become common.  The shipping clerk receives the shipping notice from
                         One potential source of these problems rests with  the sales department and the stock release and goods
                       Walker’s antiquated accounting system, which is a com-  from the warehouse. The clerk reconciles the documents
                       bination of manual procedures supported by stand-alone  with the books being shipped and, if all is correct, the
                       PC work stations. These computers are not networked  clerk creates a digital bill of lading record using the
                       and cannot share data between departments. All interde-  shipping department PC. The computer automatically
                       partmental communication takes place through hard-  prints out a hard copy packing slip and bill of lading,
                       copy documents.                                which accompany the goods to the carrier. The shipping
                         You have been hired as an independent expert to  notice is then sent to the billing department and the
                       express an opinion on the appropriateness of Walker  stock release is filed in the shipping department.
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