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Preface









                                            elcome to the second Europe, Middle East and Africa Edition of An Intro-
                                      W duction to Management Science by Anderson, Sweeney, Williams and
                                      Wisniewski.
                                         The first edition of this text was based on the best-selling US version and
                                      deliberately set out to adapt and tailor the US version for a non-US university
                                      audience. The content was adapted to better suit university teaching of quantitative
                                      management science in the UK, across Europe, Africa and the Middle East; the
                                      focus was given a more global and international feel and cases and examples were
                                      internationalized.
                                         The first edition has been extremely successful in its target markets and this
                                      edition has further tailored and adapted the content to give broad international
                                      appeal.

                                      A quick tour of the text

                                      An Introduction to Management Science continues to be very much applications
                                      oriented and to use the problem-scenario approach that has proved to be very
                                      popular and successful. This approach means that we describe a typical business
                                      scenario or problem faced by many organizations and managers. This might relate to
                                      allocating staff to tasks or projects; determining production over the next planning
                                      period; deciding on the best use of a limited budget; forecasting sales over the
                                      coming time period and so on. We explore and explain how particular management
                                      science techniques and models can be used to help managers and decision makers
                                      decide what to do in that particular scenario or situation. This approach means that
                                      students not only develop a good technical understanding of a particular technique
                                      or model but also understand how it contributes to the decision-making process.
                                         In this new edition we have taken advantage of the Internet and world-wide web
                                      to make some chapters available online. The chapters that remain in the textbook
                                      itself cover the topics most commonly-covered on undergraduate and postgraduate
                                      management science programmes. Chapters available online cover topics which,
                                      although useful and important, are less frequently included.
                                         Chapter 1 provides an overall introduction to the text; the origins and develop-
                                      ments in management science are outlined; there are detailed examples of areas in
                                      business and management where management science is frequently applied; there is
                                      a detailed discussion of the wider management science methodology and a section
                                      on the modelling process itself.
                                         Chapters 2–6 cover the core topic of Linear Programming (LP). The technique is
                                      introduced and graphical solution methods developed. This is followed by the
                                      development of sensitivity analysis. The Simplex method is then introduced for large
                                      scale problem solution and full coverage of simplex based sensitivity is covered.
                                      There is a full chapter on applications of LP grouped around five main areas of
                                      business application.
                                         Chapter 7 extends the coverage of optimization to look at techniques related to
                                      transshipment, assignment and transportation problems. Solution methods for each
                                      class of problem are given. Chapter 8 introduces the network model and examines
                                      the shortest route problem, the minimal spanning tree problem and the maximal flow


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