Page 171 - An Introduction to Political Communication Fifth Edition

Intro to Politics Communication (5th edn)-p.qxp 9/2/11 10:55 Page 150

COMMUNICATING POLITICS

Further reading
Lively accounts of New Labour’s approach to political public relations
can be found in Nicholas Jones’ Soundbites and Spin Doctors (1995),
Campaign 97 (1997) and Campaign 2001 (2001). Alistair Campbell’s
diaries (2007, 2010) tell the story from the inside. See too Peter
Mandelson’s account of the New Labour era, The Third Man (2010).
US media consultant Dick Morris’ account of his work for the Clinton
administration is set out in Behind the Oval Office (1997).

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