Page 263 - An Introduction to Political Communication Third Edition

INDEX

Adams, G. 185 tax campaigns 113–14, 115,
Adams, V. 209 155; testimonial spot 108;
advertising 67, 148; 30/60-second triangulation strategy 110, 124;
spot 102, 104; attack 116, 126; turning signifiers into
background 95–6; based on meaningful signs 98–9; typology
business principles 7; as biased of 107–10; in UK 110–26;
130; broadcast 101–2; campaign unease concerning 119–20;
phases 109–10; cinéma-vérité unique selling proposition (USP)
108, 114–15; context of 115; 101–2; unsuccessful 120; in
‘Daisy’ spot 104, 106; definition USA 100–10; use of fear/anxiety
of 96–7; demon-eyes/Blair as 104; use of myth/symbol in
Kohl’s puppet campaigns 103–5; and use of public money
115–16; effect on existing on 127; uses/gratification thesis
attitudes/behaviour patterns 37; 37; ‘Willie Horton’ spot
effect on image 36–8; emotional 106–7
appeal of 104–5; expenditure on Ailes, R. 105
36–7; functions of 97–9; future al-Quaida 183, 184
of 126–9; GLC campaign 121–3; Anderson, A. 227(1/1n)
growth of 96; historical 100–1; Ansolabehere, S. and Iyengar, S.
as informative 95–6, 97; Labour 107
Party 117–26; manipulation in Arterton, F. 46
105; nationalistic 124–6;
negatives in 106–7, 108, Baerns, B. 70
115–17; neutral reporter format Bagdikian, B. 70
108–9; nostalgia 99, 112; paid- Bartle, Bogle and Hegarty 120
for 127–8; perceptions of 130; Batten, Barton, Dustine and
as persuasive 96, 97–8; and Osbourne 101
politics 42–3, 99–100, Baudrillard, J. 24, 46, 181,
229(6/3n); power/status in 95, 227(2/3n)
105–6; professional aspects 109; Baxter, L. 134
restrictions on 127; and rise of Bell, T. 112, 134
image 103; scientific 99; spot 97, Benn, T. 117, 119, 154
102, 106–8, 128; star 99; Bernays, E. 136
strategies for 98–9; as Bernays, L. 15, 133
successful/effective 117, 121; Bidawi, Z. 87
talking head spot 107–8, 128; Bin Laden, Osama 184

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