Page 268 - An Introduction to Political Communication Third Edition

INDEX

Macmillan, H. 111, 144, 147 media management, campaign
McNair, B. 14, 27, 50, 57, 64, 67, debates 139; definition of 135–6;
128, 152, 154, 175, 178, 194, development/importance of
195, 196, 202, 228(3/6n), 136–7; and informed consent
229(4/1n), 231(8/3n); et al. 84, 219–20; journalistic reaction to
131 137, 144–5; and news
McQuail, D. 228(3/1n) conferences 145–7;
Major, J. 75, 90, 113–15, 138, parliamentary debates 138–9,
142, 149–50, 156 230(7/2n); party conference
Mandelson, P. 121, 123, 134, debates 141–3; presidential
152–3, 154 debates 137–8; prime
manipulation, in advertising 105; minister/politician debates
of candidate’s image 35–6; of 138–9; and pseudo-events
image 35–6, 40; and persuasion 140–5; set-piece interviews 139;
26–7; politicians’ use of 71, 161; show business techniques in 141;
success of 40 and spin doctors 146–7; terrorist
marketing 134–5; logos 150; strategy 181
positioning 150; product Mercer, D. et al. 200, 202, 203,
endorsement 151, 230(7/6n); 204, 209–10
techniques 150–1 Michie, D. 70
Martineau, P. 98 Miliband, R. 62, 63
Mauser, G. 7 Mill, J.S. 45, 227(2/1n)
the media 12; agenda-setting Miller, D. 207
function of 52–3; bias of 72; as Miller, W. 60
channel for advocacy of political Molotch, H.L. et al. 46, 53–4
viewpoints 22; as Monicagate 65–6, 69
comprehensible/truthful 22; Moore, Jo 154
criticisms of 22–8, 54–7, 60–1; Morley D. 228(3/1n)
and democracy 21–8, 50–4; as Morning Star 82
educator 21; effect of universal Morris, D. 24, 32
suffrage on 7, 23; efficacy of/bias Morrison, D. 185
in 13; environment of 47, 48–9; Mugabe, R. 197
as free 130–3; functions of 21–2; Murdoch, R. 76, 78, 79
and hegemony 61–6; as informer Murphy, D. 65, 69
21; and limitations of objectivity Murray, R. 191
28; manipulation of 71; and Myers, K. 119, 120, 122, 123
objective, subjective, constructed
reality 12–13; objectivity of National Union of Mineworkers
50–1; persuasiveness of 22; as (NUM) 173–4
platform for public political Negrine, R. 51, 231(8/2n)
discourse 21; and political New Statesman 82
decision–making 54; and news, expansion of outlets of
pseudo-events 27–8; as publicist 69–70; manipulation of 70–1;
21–2; regulations/conventions modern concept of 20–1;
concerning 12; and targeting of organisational need for 69–71;
audience 7; as transmitter of as parasitic institution 70;
messages between presenters as experts 85–6; as
citizens/politicians 14; use of 12; propaganda 76; as soundbites
voyeurism of 55; watchdog role 71, 95
87 News International 78

247