Page 270 - An Introduction to Political Communication Third Edition

INDEX

media management 140–5; party Ruddock, J. 176
conferences 141–3, 230(7/4n);
and photo opportunities 143–4; Saatchi and Saatchi 112–13, 134,
and presentation issues 142–3; 155, 185
and speech soundbites 142 Sabato, L. 134
public opinion, and international Saddam Hussein 184, 200–1, 212,
conflict 199–201; polls 32–4, 90, 219
228(3/3n, 3/4n); and the public Salinger, P. 145
sphere 18–21; and Vietnam war Scammell, M. 141
204 Scannell, P. and Cardiff, D. 48, 49,
public relations 38, 131, 50
231(8/2n); background 133–5; Scargill, A. 173
and campaign against Schlesinger, John 114
communism 190–1; image Schlesinger, P. 164, 227(1/2n); and
management 147–50; Tumber, H. 71
importance of 86; information Schmid, A. and de Graaf, J. 181–2,
management 157–8; internal 185
political communication 151–6; Schwartz, T. 104
media management 135–47; Sebastian, T. 229(5/2n)
political marketing 150–1; prime September 11 2001 183, 184, 200,
ministerial 159–62; pro-active 219
information management 7, Seymour-Ure, C. 23
158–9; reactive 7–8; techniques Shadow Communications Agency
of 89; and Vietnam war 202–4 (SCA) 153, 154
public sphere, conditions for 22; Shaw, E. 230(7/7n)
integrity of 26; and public Short, C. 115
opinion 18–21 Silvester, C. 136
pundits, acceptance/credibility of Simmons, H. and Mechling, E. 175
79–80; bardic 82, 83, 87; in Sky 67, 70
broadcasting 82–9; Smith, J. 138, 149
confrontational 86–9; definition Snow, J. 87
of 79; expert 89–90; insider source strategies, and access to
views 86; journalist as 79–80; media 167–9; and cultivation of
opinion pollster 90; as dependence through
popular/entertaining 81; in the newsworthiness 168; definition
press 79–82; priestly 80–1, 82; of marginal actors 163–4;
set-piece interviews by 139 importance of 196; and
Pusey, M. 19, 42 journalistic autonomy 167;
organisational factor 164;
Rawnsley, A. 82, 89 performance factors 168–9;
Reagan, R. 103, 104–5, 106, 109, primary definers 164–7; and
136, 137, 141, 194, 195, 196, removal/defeat of elites 165–6,
210–11 196; sociology of 163–9
Redhead, B. 87 South Africa 197–8
Research Surveys of Great Britain Sparks, C. 54
120 spin doctors 75, 146–7, 154
Richards, S. 230(6/4n) Stalker, J. 65, 69, 229(4/6n)
Robins, K. and Webster, F. 42–3 Steinberg, C. 157
Rosenberg, S. and McCafferty, P. Straw, J. 144
35–6 Sun 57, 60, 61, 69, 78

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