Page 40 - Anne Bruce - Building A HIgh Morale Workplace (2002)

2

The Effects of

Globalization

on Morale

aybe you’d like to have fresh sea bass for dinner. No prob-
Mlem. There’s probably a restaurant or seafood market
nearby that gets shipments daily from Chile. And do you really

know where your clothes, car, laptop computer, and color copi-
er were made? Do you care? The fact is, that management
report you’re working on from your office in Cleveland, which
you just printed on Canadian paper, with ink from who knows

what country, using your laptop, which was probably made in
Mexico or Taiwan, is proof that globalization is upon us—you
and me—and its effect on how managers maintain and sustain
high employee morale is engulfing companies big and small.
Globalization has become ingrained in our assumptions

about how we do business, as well as how we behave as man-
agers and the way we treat our employees, both near and far. A
one-minute telephone call to Barcelona from the U.S. is less
than a dime and the popularity of entertainers, like Britney

Spears and Brad Pitt, has taken the entertainment industry’s
image of American celebrity status and propelled it to a global
phenomena.
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