Page 202 - Appreciative Leadership

The Path of Integrity 175

FIGURE 7-2
KEY INGREDIENTS OF ORGANIZATIONAL SUCCESS

Strategy Principled
Mission + + = Success
Goals Performance

strategy, principles, and strengths are in harmony—is the ultimate
measure of organizational success. Following are three examples of
highly principled organizations.
First is Rotary International. Its Four-Way Test of its core prin-
ciples has been translated into over 100 languages. Rotarians around
the world are united in asking themselves the same four questions in
relation to what they think, say, or do:

1. Is it the Truth?
2. Is it Fair to all concerned?
3. Will it build Goodwill and Better Friendships?
4. Will it be Benefi cial to all concerned?

Second is Green Mountain Coffee Roasters—a specialty coff ee
manufacturer based in Waterbury, Vermont—is driven by its core

principle of World Benefit: “We are a force for good in the world. We
celebrate and support the power of businesses and individuals to
bring about positive changes, locally and globally.” Company leaders
live this principle by allocating 5 percent of the organization’s pre-
tax earnings to social and environmental causes. More importantly,
they provide financial grants and support to local coffee growers and

nongovernmental organizations (NGOs) around the world to help
growers implement agricultural best practices, care for their health,
diversify their income, and cultivate entrepreneurial skills—thereby
building community across ethnic groups and helping to stabilize
local economies in developing countries.
Finally, among the most principled organizations we know, the
United Religions Initiative, was chartered in the year 2000 with a pre-
amble, purpose, and set of principles to guide future decisions and