Page 556 - Battleground The Media Volume 1 and 2

User-Created Content and Aud ence Part c pat on |

glowing endorsements. Chevy’s response was that they had always anticipated
some negative responses, that the brand could weather it, and that it would be
disingenuous to remove critical videos. While this opinion may not be held by
all who propose such campaigns, this perspective is indicative of the way user
creativity is changing the relationship between media producers and media con-
sumers.
see also Audience Power to Resist; Blogosphere; Cultural Appropriation; Digi-
tal Divide; Global Community Media; Media Literacy; Mobile Media; Net Neu-
trality; Online Digital Film and Television; Online Publishing; Pirate Radio;
Public Access Television; Transmedia Storytelling and Media Franchises; Youth
and Media Use.
Further reading: Benkler, Yochai. The Wealth of Networks: How Social Production Trans-
forms Markets and Freedom. New Haven, CT: Yale University Press, 2006; Bruns, Axel.
Gatewatching: Collaborative Online News Production. New York: Peter Lang, 2005; Davis,
Joshua. “The Secret World of Lonelygirl15.” Wired 14, no. 12 (December 2006): 232–39;
Garfield, Bob. “The Youtube Effect.” Wired, 14, no. 12 (December 2006): 222–27; Gill-
mor, Dan. We the Media: Grassroots Journalism by the People, for the People. Sebasto-
pol, CA: O’Reilly, 2004; Grossman, Lev. “Person of the Year: You.” Time, 168, no. 26
(December 2006/January 2007): 38–41; Grossman, Lev. “Power to the People.” Time,
168, no. 26 (December 2006/January 2007): 42–58; Jenkins, Henry. Convergence Cul-
ture: Where Old and New Media Collide. New York: NYU Press, 2006; Jenkins, Henry.
“Interactive Audiences? The ‘Collective Intelligence’ of Media Fans,” In Fans, Bloggers,
and Gamers, 134–52. New York: NYU Press, 2006; Lasica, J. D. Darknet: Hollywood’s
War against the Digital Generation. Hoboken, NJ: John Wiley and Sons, 2005; Lessig, L.
Free Culture. New York: Penguin, 2004; Owen, James. “London Bombing Pictures Mark
New Role for Camera Phones.” National Geographic News, July 11, 2005, http://news.
nationalgeographic.com/news/2005/07/0711_050711_londoncell.html; Rose, Frank.
“And Now, a Word from Our Customers.” Wired 14, no. 12 (December 2006): 227–31;
Tapscott, Don, and Anthony D. Williams. Wikinomics: How Mass Collaboration Changes
Everything. New York: Portfolio, 2006. Terdiman, Daniel. “Study: Wikipedia as Accurate
as Britannica.” CNet News.com, December 15, 2005, http://news.com.com/2100-1038_
3-5997332.html; Toffler, Alvin. The Third Wave. New York: Bantam Books, 1980.

Joshua Green